BRIEF

The ESG European Institute is an Italian organisation promoting best ESG practices. Their work helps to inform companies of new legislation and how to make the transition to more compliant reporting.

With the announcement of significant new rules, Vice President Letizia Macrí asked us to create an infographic to communicate those updates to members.

We were asked that the infographic had an uplifting theme and that versions be created in both Italian and English languages.

SOLUTION

The team decided to create an infographic featuring a dramatic illustration of a modern cityscape. We modified a stock illustration showcasing a modern cityscape with many of the elements of a more sustainable future – wind turbines, solar panels, etc.

A number of measures were taken to ensure that the vast amount of information could fit on the design as effectively as possible.

RESULT

A wonderful result. We continue to collaborate with both the Institute and particularly Letizia Macrí.

“We were honoured to have the opportunity to collaborate with the Benedetto and the loft. Benedetto is a person of the highest intellectual level and he and his team are magically able to translate words and concepts into art.”

Letizia Macrí, Vice President of ESG Institute Europe

BRIEF

Inspiring Scotland are a national charity working towards creating ‘a Scotland without poverty or disadvantage.’ One of their flagship programmes is ‘Cashback,’ a Scottish Government-supported programme where the proceeds of crime are re-invested back into local communities.

We were delighted to be given the opportunity to work with Inspiring Scotland and The Scottish Government on a new infographic to showcase the success of this programme.

SOLUTION

We wanted to create something which made more real, the very positive outcomes of ‘Cashback,’ more funding for facilities, training and skills development for young people.

We worked with the client to create a ‘sim-city’ style illustration of a neighbourhood supported by ‘Cashback.’ This was combined with a slightly more formal presentation of other statistics and stories presented as high-quality words and graphics.

Great care was taken to integrate the two very different parts of the artwork effectively in the final piece.

RESULT

The ‘Cashback’ infographic has been tremendously well-received by the team at Inspiring Scotland. It can be found framed on the walls of the Scottish Parliament and has also been used by the organisation as part of their wider marketing.

We were delighted to be given the opportunity to work on a second infographic for ‘The 14:19 Fund,’ another successful programme, just a few months later.

BRIEF

The Glasgow City Marketing Bureau was set-up in 2005 to help build economic activity for the city of Glasgow. After a ‘decade of success’ they asked the loft to design an infographic which would breathe life into the numbers which showcased their remarkable achievements.

We were asked to create a high-impact visual which would give their team a reference for presentations with the final design being featured by both the local and national press.

SOLUTION

Statistics like £1.2 Billion – the value of business tourism secured, 504 new conferences and being named the UK’s best Convention Bureau 9 years in a row were all highlighted amongst others with bespoke graphics and typography.

They were designed around an iconic skyline including many of Glasgow’s famous landmarks and the distinctive rubine red of the ‘People Make Glasgow’ brand was used as a pre-dominant backdrop colour.

RESULT

The final infographic was featured by the press during the week-long celebrations and there have been several variations since. It has been very well received by everybody both inside and outside the Glasgow City Marketing Bureau.