Short Sharp Messages!!
In world of clutter and noise, it is harder than ever before to cut through. Social media channels are brimming with content – videos, pictures, stories, information. Many people’s inboxes have 100+ unread messages and even our phones and mailboxes are bombarded with stuff.
In such a chaotic environment, cutting through has probably never been more difficult, it’s enough to give Brand/Marketing folks a nightmare. And it shows no signs of slowing down – more social channels are coming, Web 3.0, even the old classics are making a comeback – Radio, TV, etc. Our world is only going to get noisier.
The answer, we believe IS to do battle on as many fronts as possible for your brand. However, where we can set ourselves apart is by making sure every single communication’s message is crystal clear, to the point and exceptionally well-presented. One message per communication, two to three max and if you’re trying to say lots of things – they better be highly prioritised.
Short Sharp Messages across multiple channels give you the best possible chance to win hearts and minds. Bonus points for a bit of extra creativity too.
Our infographic work over recent years has been designed to (as clearly as possible) present lots of strong messages to our client’s audience over as long a period of possible. The Inspiring Scotland example below is a fantastic example. One main infographic with a simple but brilliant message about a successful programme turned into lots and lots of small impactful messages over the period of a couple of weeks.
Short Sharp Messages!!
Part-8 of our Entrepreneurial Approach to Brand Marketing
#MarketingStrategy #BrandMarketing #Entrepreneurship #Infographics
If you’d like to find out more, drop me a line.
Benedetto
Benedetto is an enthusiastic creative and business person.
His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.
He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.