New Holland

Graphics | Branding | Print | Strategy

Brief

CNH Industrial are the parent company of New Holland, one of the world’s leading machinery & equipment producers. The iconic brand has begun to introduce electrical power to many of their agricultural and construction machines.

We were asked to produce ‘a fresh take’ on how the organisation could present ‘electrification,’ to their customers, on their machines and as part of the whole Group’s wider marketing efforts.

Naturally we were delighted to assist and were able to achieve this by…

Crafting an Innovative Visual Theme

The bold ‘high-velocity, fragmentation’ visual theme was a new and unique take on ‘electrical power.’ Both for agricultural/construction machines and also within the wider automotive/transport industry.

Introducing an Electric Blue Colour Scheme

Electric blue was selected, both, for its suitability to the project as well as it being representative of New Holland’s Construction brand.

Producing Two Concept Machines

The final visual identity was displayed as concept liveries on New Holland’s W40X Tractor and E25X Excavator machines. Both were shown at the 2023 Agritechnica show in Hanover, Germany. See More >>>>>

Experimenting with a Wide Number of Concept Directions

There were many alternative concepts and further designs produced as part of this exercise. Unfortunately, these cannot be shown as part of this particular case-study.

Results

The results of this outstanding project were incredibly positive, they included…
– The creation of a new ‘electrification’ visual framework for New Holland and CNH Industrial.
– A breadth of new styling options available to both New Holland and CNH Industrial’s design & marketing teams.
– The widespread acclaim received by both concept machines at Agritechnica 2023.
– Further enhancement of the New Holland brand globally.
 

This work was awarded a prestigious Chicago Good Design Award for Transportation in December 2024 >>>>>