Engineering ‘Wow-Factor’
Health Drink Branding
Brief
Drink Baotic are a Scottish-based scale-up drinks brand. The organisation creates their refreshing drink beverages using the distinctive baobab fruit based in The Gambia, where the company supports local farmers. Their drinks have an unforgettable taste and are loaded with an incredible array of health benefits.
The company was at a crucial stage of its start-up/scale-up journey. With a successful product launch having been carried out, we were asked to create a series of packaging designs and complimentary brand story that would take the organisation onto the next level.
Naturally, we were delighted to assist…
Results
We thoroughly enjoyed our collaboration with Drink Baotic where we helped the organisation to…
– Win over retailers, getting Drink Baotic onto the shelves of several national supermarkets and health stores.
– Dramatically improve ’on-the-shelf’ retail performance.
– Build a more universally popular brand with consumers and supporters of the brand.
– Attract greater interest from more targeted investors.
– Deliver an outstanding ROI for this brand-building/ packaging exercise.
Services Used
Brand Strategy | Brand Storytelling | Brands & Re-Brands | Creative Direction | Graphic Design | Packaging Design | Design for Print | Motion | Illustration
How This Was Achieved…
We achieved this by simply engineering as much ‘wow-factor’ as we possibly could with the updated packaging designs and overall brand story. The highlights of this were as follows…
Producing a Fresh Take on Gambian Culture
The updated packaging designs showcased an updated hieroglyphic pattern, newly refreshed evocative logo, custom icons and 4 ultra-vibrant colours for the 4 different Baotic flavours.
Creating More Intelligent Packaging Solutions
‘On-the-shelf’ impact was enhanced dramatically with so many messages being conveyed on the packaging solutions.
Lead designer Marek Brol outstandingly tweaked every detail to create enough visual difference to intelligently integrate the following elements – a bold and evocative pattern, logo, health benefits, origin story, several iterations of ingredients, social media information and consuming instructions all on one small packaging print. Truly exceptional work.
Crafting a More Evocative Logo Design
‘On-the-shelf’ impact and also the overall brand story were both dramatically enhanced with the updating of the Drink Baotic logo to incorporate a young mother touching her child’s head. Absolutely beautiful…
Exhaustive On-The-Shelf Benchmarking
Finally, the success of Drink Baotic ‘on the shelves’ came from the potency of the overall design – something that we sampled relentless with an exhaustive creative process.
Continuing The Story
The overall brand presentation was the winner of the work carried out – much of the brand story was carried through to all aspects of Drink Baotic’s presence online and offline – with social media channels, on the company website, pitch-deck, etc…
Winning Over New Friends
As can be seen, the design is popular, here seen with Richard Reed, Founder of Innocent Smoothies and Sir Richard Branson.
Additional Process Images
As mentioned, this project involved the most exhaustive of creative approaches to ensure the highest level of creative/production quality. Here are some images of the wider process…
Selection of ‘mood-board’ images.
Further work optimising the packaging labels.
A range of alternative label concepts.