Taking The Lead
Strategic Growth & Brand Lead | Brand Solution | Brand Partnerships & Sponsorships | Brand Management | Creative Direction | Integrated Campaigns | External/Internal Communications | Identity Design | Graphic Design
We took the lead for investigation software provider Altia Solutions in the successful delivery of their thought-leadership conference and strategic initiative SOCEX. For close to half a decade, we played several important roles – we were a co-creator of the inaugural conference, our team were responsible for all brand & communications and we played a part in the strategic growth of the event itself. The results of our work helped SOCEX to become the no-1 brand of its type nationally and as a result helped Altia to build considerably greater influence in the UK’s law-enforcement sector and increase ’shareholder-value-on-exit.’
If you’d like to find out more…
Project Highlights
Co-Creators of The Inaugural Conference
The original brand had a real storytelling theme – with the symbol created representing the historic coming together of local, regional and national police forces.
As the creators of the original brand, we developed a series of creative frameworks that ensured overall consistency and the highest levels of brand professionalism. These were maintained over several years.
Brand & Communications
Efforts were taken each year to ensure the presentation of the brand and communications were of the highest possible quality.
High-impact and storytelling themes were created each year to sell the content of each conference.
Succession/handover documents were created to ensure third-parties could quickly adopt the brand’s guidelines/standards.
Conference brochures and supporting documents, given out at the conferences, became richer with ever more relevant content each year.
Strategic Growth of The Event
Supporting & hosting The Keith Hughes Awards was another real commitment and act-of-good-faith to the UK law-enforcement community.
Great efforts were made to on-board new sponsors each year and reduce the financial obligation of our client Altia Solutions.
A series of steps were presented to take SOCEX onto the next level and onto a new global and digital entity.
A number of intelligent tactics were used to help Altia maximise their presence/involvement with the SOCEX conferences.
Testimonials
“THE LOFT was an integral part of the Altia story, we worked together for many years and they were instrumental in creating our global brand. They contributed to countless projects, worked across the entire organisation and provided real support throughout our business journey as a growing company.
They were a tremendous help, particularly in the earlier years, when our company’s growth was at its most rapid and things were changing every day. They supported then, as they always have done, by contributing to the company’s strategies with great energy, insight and creativity. Always grounded in the commercial realities of what we were doing and always with the bigger picture in mind.
Good fun too, highly recommended.”
Ian Watson, Co-Founder of Altia Solutions & SOCEX
“THE LOFT managed to capture the seriousness of the subject matter being discussed across the two-day conference while providing a document which will have a life long after the conference itself.”
Martin Jack, Managing Director of Think Different Events and Co-Founder of SOCEX
“They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees.”
Ian Watson, Co-Founder of Altia Solutions & SOCEX
SOCEX was a massive part of the Altia success story with the conferences helping the company to build greater influence in the law-enforcement community while significantly increasing shareholder value-on-exit.
Once again, if you’d like to find out more…