Have you ever seen a person so excited to tell a story that they’re literally bursting to get it all out? Mumbling, sweating, almost hyperventilating – plenty of enthusiasm but sadly missing a little composure to make the desired impact. Where are we going with this? Unfortunately, many organisations still present information in a similar way – overwhelmed by facts, figures and the rightness of an argument – they make enthusiastic yet ultimately confused presentations. At the loft, we believe greater persuasiveness comes from greater poise. Info should be presented structurally, confidently and with a wee bit of flair. Infographics are great for this – they can be engaging, informative and brilliantly effective. We create them by establishing what you are trying to say, going through every point of the argument, every fact and every figure in great detail. We then create a cool story, one that is interesting and memorable; we layer the information and finally release your info-graphic to the world in the format that suits you best. If you’re bursting to tell a good story, we’d love to help, contact us to find out more.