Graphic Design | Infographic Design | Campaigns
Simplifying complexity, creating visuals with real flair, helping others understand your message, etc. Over the years, we’ve been delighted to help many of our clients by taking their data, statistics, figures, complex arguments, etc and turn them into beautiful and effective infographics. We do everything we can to make sure they are impactful, easy to follow and tell a great story. More recently, we’ve started to develop infographics into digital campaigns, videos, pitch presentations and even boardroom wall-art. This is Infographic Design by the loft.
‘A Decade of Success’ for Glasgow City Marketing Bureau. An infographic created to showcase the exceptional achievements of The Glasgow City Marketing Bureau since it was set-up in 2005. Beautifully captured with the Glasgow skyline and powerful Rubine Red backdrop.
Cl’Welcome To The Ecosystem’ is a beautiful little infographic created for The Princes Trust Growth Fund which uses story-telling to showcase both the financial impact of the fund as well as the way it supports younger entrepreneurs. A series of stats and stories helping to communicate the tremendous work carried out by the charity.
Bold infographics formed a significant part of Scottish Leather Group’s 2016 Sustainability Report. Two examples above showcase the significant reduction in SLG’s carbon footprint as well as the various awards they have won over the years. Two infographics which form part of a stunning wider collection.
‘Encourage | Nurture | Develop | Support’ showcases the incredible impact of women’s success in business in Scotland for Women’s Enterprise Scotland.
Impact with video, infographics were used to great effect for Beeks FX VPS in this little explainer video introducing the company to customers, employees and even shareholders. (Video work produced by Alasdair Currie of XYZ Creative.)
A stunning demonstration, ‘Cosmic Ray Muography’ for Lynkeos. An exceptional infographic which beautifully demonstrates all of the different ways that this new technology can be used in various locations.
Giving more value from high impact infographic design projects, as mentioned above, we’ve been exploring a number of ways that clients can get even more from their time/financial investment in infographic projects. Here you can see how infographics can form the perfect backdrop for meeting/office spaces – particularly when the key messages an organisation want to communicate are written proudly on the office walls.
And they can also be effectively transformed into mini-campaigns to be shared on social media too.
‘Glasgow On The Rise’ was created to represent the incredible rise of Glasgow as an economic powerhouse back in 2014. As featured in Glasgow Business Magazine.
Multi-facet story-telling, facts, figures, outcomes, anecdotes, etc all beautifully combined. ‘The Power of CashBack’ infographic for Inspiring Scotland and The Scottish Government showcases how ‘Cashback’ which is money from ‘the proceeds of crime act’ can be effectively re-invested back into society.
“Benedetto and the team at Loft team produced for us a superb infographic, which helped us enormously. We needed a one pager to communicate a lot of information and they nailed it. They interpreted our brief really well and capture what we needed – the end result was absolutely spot on. It was all done really quickly too – we needed it yesterday!”
Paul Wakefield, Head of Marketing & Partnerships at Edinburgh Marketing
“It was a real pleasure to work with the team at the loft. They understood the brief instantly and we are able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi monthly magazine and has been very well received by our readership.”
Richard Muir, Deputy Chief Executive of the Glasgow Chambers of Commerce
“Women’s Enterprise Scotland enjoyed working with the loft on a project to help us demonstrate pictorially what we do. We were pleased with the process from start to end product. They listened to our brief and developed a creative concept that suited our needs and budget.”
Margaret Gibson, Chief Executive of Women’s Enterprise Scotland
“I really like the loft, their understanding of the brief, level of creativity and quality of work have all impressed me. They are also a good bunch and very easy to work with.”
Stuart Macdonald, Managing Director of Seric Systems
“The loft are a delight to work with. The team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the end result!”
Evelyn McDonald, Head of Growing Businesses of Prince’s Trust Youth Business Scotland
“The loft was instrumental in developing two high profile documents for Enable Scotland that prominently featured infographics, one of their creative strong points. a thoughtful, creative and to-the-point team.”
Willie Cairns, Communications Co-Ordinator, Enable Scotland
“We’ve been working with the loft for several years now and they helped us to celebrate our 10th anniversary with a great infographic summarising our company’s exciting history until now. The infographic was very nicely done and eventually became an effective set piece campaign for our social media marketing. Highly Recommended!”
Declan Goldie, Operations Director of Portal Security