Who wants photographs that jump off the page, stand out from the crowd, lights up the Instagram feed or brings the website or print brochure to life? These are all the highlights of outstanding art direction.
An image speaks a thousand words and in today’s digital world – never has a truer word been spoken. Instagram, Facebook, LinkedIn, Twitter, Google – every single one of them recognises a good picture. If you want to get your brand noticed on social media, if you want to tell an authentic story or even if you just want to wow others – beautiful art-directed photography is a wonderful place to start.
At the loft we create images that tell a captivating story. Images that put what is great about you, what is special about you and your product or service front and centre. Alongside our photographer friends, we play with lighting and composition, proportions and filters, layout and type, graphics or no-graphics, all of the technical elements mastered to create photographic gems.
Before we even get going, we storyboard everything, we sketch out different ideas, build a captivating narrative, we are obsessive with the planning and meticulous in putting it all together. We capture shots quickly and then pay agonising attention to detail with the editing. In the end, you have a beautiful series of images, photographs that truly will stand the test of time.
Contact us and find out more about our art-direction and photography services.
For those of you that would like a little further information on art-direction – check out ‘establish-art-direction’ for some introductory information while ‘8-beautifully-art-directed-portfolios’ will give some inspiration.