From a ‘nice-to-have’ to a ‘must-have.’ Let us explain – online video is now over six times more effective than print and online images, video is now the most shared content on social media, click-through to company websites increase by 54% from video, the chances of getting a page one listing on Google increases more than 50 times with video, YouTube is the worlds second largest search engine, etc. At the loft, we love producing and sharing videos, whether it’s getting the message out on social media, your website or other digital media. They are quick, effective and easy to get. At the loft, we create videos by working out what you want to say and who you want to say it too, we get all the useful info, create a story and then bring it to life using images, words, graphics and sound. If you would like to find out more about how video can be used to bring your brand to life, contact us for more information.