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Behind The Scenes Of THE LOFT
Take a sneak behind the scenes at THE LOFT…
‘Overflowing Creativity’ One of the loft’s earlier studios – presenting from the wall has became a studio norm
‘Brian, Kevin and a Great Afternoon’s Brainstorming’
Chicago Good Design Award Winners 2024
Brian & Kevin Brainstorming
‘Cover Star’ Benedetto on the front cover of Business Insider magazine as one of Scotland’s 25 Rising Stars
Shakira, our designer Marek gaining previous research and insights for the Baotic brand by watching Shakira own his Mac.
‘Be The Bridge’ Our Founder Benedetto helping to promote a recent MCR Pathways campaign
‘Ready-To-Go’ Another Presentation Ready to Go
‘Ian Watson’ Long-term client, friend and MD of Altia
‘Brilliant Branding’ Richard Reed, Founder of Innocent with our clients and friends Paul & Isatou. New Baotic branding in the spotlight
‘Hard at Work’ during MCR Pathways Talent Taster No1
Powered by The LOFT
‘MCR Pathways Mentoring with Benedetto & Rio.’ (Taken just after their very last mentoring session at St Roch’s High School in 2021.)
‘Richard Branson’ Once again with our clients showing off the amazing new Drink Baotic brand.
‘LOFT Barbecues’
‘Inaugural GYP Seminar Series’ Hosted by our Founder Benedetto in the beautiful Clydesdale Bank, St Vincent Street
‘Every day’s a pitch.’ Our Founder Benedetto pitching THE LOFT to an E-Spark audience
‘End of another great Talent Taster,’ Paula, Parit and the MCR Pathways students.
‘Another Day, Another Pitch.’ This time to the great business students of Glasgow City College.
‘MCR Pathways Talent Tasters’ The loft hosting the young people of MCR Pathways for their work experience.
‘We love a white-board’ Nothing helps more to get to the heart of a concept.
‘Team Sport’ The Launch of the excellent and new Bridge2Business Brand – client, team, a few bottles of Prosecco and a few tired faces.
‘First MCR Talent Taster’ A brilliant hands-on experience
Brainstorming -using the whole wall
‘Wall Presentations,’ at the heart of our client experience
’Team Sketch’ Little sketch for a LOFT art-directed photo-shoot.
‘First Entrepreneurial Exchange Dinner’ A great evening and massively inspiring.
‘Alan Meldrum, Frictionless Experience in a Disruptive World’ captured brilliantly on video
Award Winning Creative For New Holland
‘Back to School’ for Benedetto on his first day at E-Spark, Glasgow
‘Wall Presentations’ at the heart of our client experience.
LEADERSHIP ROLE – Our company regularly took a leadership role with activities. This included drafting the commercial rationale, formalising the brief, proposing ideas, managing the projects, etc
‘A Tidy Studio’ very rare!!
‘Intense conversations’ Great pic of our designer Fruzsina and Steffen deep in discussion about his new brand.
’New beginnings’ Fruzsina and Ed, our tremendously talented designers during their first day at THE LOFT
‘First Staff’ THE LOFT’s first two employees – Ruth & Alejandro. Reporting for duty at the Glasgow Apple Store to pick up their Macs – no time to waste
‘Barbecues in The Rain’ Despite the weather – the show always goes on
‘Inspired Designer’ An honour given to Benedetto after his talk to Indian-based Value Labs.
‘Entrepreneurial Exchange Tagline’ Inspirational words and a motto we’ve definitely borrowed
‘Deep in Concentration’ Alan our videographer overseeing the latest LOFTCAST.
‘End of a great event!’ Our Founder Benedetto with all those involved with the inaugural #GYPSeminarSeries with Russell Wardrop of Kissing with Confidence
‘Packed with ideas’ Another loft studio wall
‘LOFTCAST’ with our videographer Alan temporarily doing the questions
‘LOFTCAST’ with Brian Williamson
’Suits you sir’ Alasdair preparing for his photo-shoot.
‘Good Times’ with our client and friend Aaron
‘Richard Tait’s amazing words of inspiration’ Sketched on a napkin by legendary entrepreneur.
‘Geoff Leask, Bridge2Business’ Brilliant branding, client and friend.
‘MCR Pathways’ Our charity of choice for close to a decade.
‘Push The Limits’ Studio Motto
Iain MacRitchie Testimonial
‘Caught on camera’ Great little off-shot image of our video podcast with business legend Colin Robertson CBE
‘Iain MacRitchie’ some highlights from his video podcast with us
‘The Princes Trust Scotland’ Initial Backers of The LOFT with The Growth Fund
‘Legendary Client Collaborations’ Amazing campaign tagline from Altia MD Ian Watson
‘Creative Partners’ Delighted that most of our team members have came directly from these two fine institutions.
‘Beautiful Sketchbook Work’ Compliments to Fruzsina
Gordon McArthur Testimonial
‘First GYP Seminar Series’campaign promotion with Russell Wardrop of Kissing with Confidence.
‘Your Brand Squared’ Our new workshop series for those wanting to build their brands geometrically.
Ian Watson Testimonial
‘Insightful Advice’ from Brian Williamson during one of our LOFTCAST video podcasts.
Kirsten Lord Testimonial
‘The Entrepreneurial Mindset’ Tremendously insightful.
Geoff Leask Testimonial
‘Entrepreneurial Thinking’ At the heart of what we do.
‘Inspired Thinking’ Synchronised divers for a Gin brand.
’Inspired Sketching’ We still love a sketch at THE LOFT
‘Every day’s a work day’ at The LOFT. (Especially Fridays.)
‘Cutting Room Floor’ Relentlessly looking for the best ideas.
‘Design Concepts’ Democratic design processes.
Linda Gallagher Testimonial
’Thank You!’ A word we should definitely use more often.
Iain MacRitchie Testimonial – 2
‘Richard Branson’ Once again with our clients showing off the amazing new Drink Baotic brand.
’Some lovely sketches’ Compliments to Kiera.
Proud Members of E2E London
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