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Behind The Scenes Of THE LOFT

Take a sneak behind the scenes at THE LOFT…

The LOFT Studio

Work should always be fun, our client and close partner, Professor Chris Evans & Ramsay Smith

‘Brian, Kevin and a great afternoon’s brainstorming…’

‘Cover Star’ Benedetto on the front cover of Business Insider magazine as one of Scotland’s 25 Rising Stars

‘Ready-To-Go’ Another Presentation Ready to Go.

‘Be The Bridge’ Our Founder Benedetto helping to promote a recent MCR Pathways campaign.

‘Ian Watson’ Long-term client, friend and MD of Altia.

‘Brilliant Branding’ Richard Reed, Founder of Innocent with our clients and friends Paul & Isatou. New Baotic branding in the spotlight.

‘Hard at Work’ during MCR Pathways Talent Taster No1

‘MCR Pathways Mentoring with Benedetto & Rio.’ (Taken just after their very last mentoring session at St Roch’s High School in 2021.)

‘LOFT Barbecues’

‘Inaugural GYP Seminar Series’ Hosted by our Founder Benedetto in the beautiful Clydesdale Bank, St Vincent Street

Benedetto Bordone pitching his business

’Tartan Hats’ Great pic of the great folks from Young Enterprise Scotland

‘End of another great Talent Taster,’ Paula, Parit and the MCR Pathways students.

‘Another day, another pitch.’ This time to the great business students of Glasgow City College.

‘MCR Pathways Talent Tasters’ The loft hosting the young people of MCR Pathways for their work experience.

‘We love a white-board’ Nothing helps more to get to the heart of a concept.

‘First MCR Talent Taster’ A brilliant hands-on experience.

‘’Brainstorming’ using the whole wall.

’Nothing to see here!’ Designer Erin really didn’t like our self-pitch induction. Or maybe it was getting her picture taken.

‘Wall Presentations’ at the heart of our client experience.

’Team Sketch’ Little sketch for a LOFT art-directed photo-shoot.

Entrepreneurial Exchange Dinner

LEADERSHIP ROLE Our company regularly took a leadership role with activities. This included drafting the commercial rationale, formalising the brief, proposing ideas, managing the projects, etc.

Powered by The LOFT

‘A Tidy Studio’ Very rare!!

’New beginnings’ Fruzsina and Ed, our tremendously talented designers during their first day at the loft.

‘First Staff’ The loft’s first two employees – Ruth & Alejandro. Reporting for duty at the Glasgow Apple Store to pick up their Macs – no time to waste.

‘Barbecues in the rain’ Despite the weather – the show always goes on.

‘Alan Meldrum, Frictionless Experience in a Disruptive World’ captured brilliantly on video.

‘Inspired Designer’ An honour given to Benedetto after his talk to Indian-based Value Labs.

‘Entrepreneurial Exchange Tagline’ Inspirational words and a motto we’ve definitely borrowed.

‘Deep in Concentration’ Alan our videographer overseeing the latest LOFTCAST.

‘End of a great event!’ Our Founder Benedetto with all those involved with the inaugural #GYPSeminarSeries with Russell Wardrop of Kissing with Confidence.

‘Packed with ideas’ Another loft studio wall.

‘LOFTCAST’ with our videographer Alan temporarily doing the questions.

‘LOFTCAST’ with Brian Williamson.

’Suits you sir’ Alasdair preparing for his photo-shoot.

‘Good Times’ with our client and friend Aaron.

‘Richard Tait’s amazing words of inspiration’ Sketched on a napkin by legendary entrepreneur.

‘Geoff Leask, Bridge2Business’ Brilliant branding, client and friend.

‘MCR Pathways’ Our charity of choice for close to a decade.

‘Push The Limits’ Studio Motto

Iain MacRitchie Testimonial-2

‘Caught on camera’ Great little off-shot image of our video podcast with business legend Colin Robertson CBE.

‘Iain MacRitchie’ some highlights from his video podcast with us.

‘Legendary Client Collaborations’ Amazing campaign tagline from Altia MD Ian Watson

‘Creative Partners’ Delighted that most of our team members have came directly from these two fine institutions.

‘Beautiful Sketchbook Work’ Compliments to Fruzsina.

Gordon McArthur Testimonial

‘Insightful Advice’ from Brian Williamson during one of our LOFTCAST video podcasts.

Kirsten Lord Testimonial

‘The Entrepreneurial Mindset’ Tremendously insightful.

‘Resurgence with David Duke’ Some insights and inspirations during Covid.

Geoff Leask Testimonial

‘Entrepreneurial Thinking’ At the heart of what we do.

‘Every day’s a work day’ at The LOFT. (Especially Fridays.)

’Inspired Sketching’ We still love a sketch at the loft.

‘Cutting Room Floor’ Relentlessly looking for the best ideas.

Linda Gallagher Testimonial

‘Design Concepts’ Democratic design processes.

‘Back to School’ for Benedetto on his first day at E-Spark, Glasgow.

‘First GYP Seminar Series’ campaign promotion with Russell Wardrop of Kissing with Confidence.

’Some lovely sketches’ Compliments to Kiera.

’Thank You!’ A word we should definitely use more often.

Iain-MacRitchie_2

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+44 (0)20 3835 3616
designwithsoul@theloft.co
86-90 Paul Street London, EC2A 4NE

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