Recruitment Branding | Identity Design | Website Design | Graphic Design | Brochure Design
PMA Recruitment Services are a new Glasgow-based recruitment company which helps those working in the construction industry. The company was set up in 2021 with a special emphasis on putting the mental health and well-being of its people at the heart of what they are about. Founders, Craig and Ashleigh, were looking for a new brand that would communicate their values and offering in a bold way, as well as a new website which would be strong, accessible, on-brand and produced to a quick deadline.
The new website had several notable features – a bespoke application form, jobs board and several elements to improve the SEO of the site.
A wide range of items were created to showcase the boldness of the new brand including mugs, pens and beautifully finished mini-brochures. Powerpoint presentations, social media post templates, etc were also created. However, the highlight was undoubtedly these exceptionally bold business cards created alongside Glasgow Press.
A series of art-directed photographs were taken on the job at a construction site outside Glasgow to showcase the construction element of PMA’s work. These were used for all marketing purposes – most notable the new website.
Some of the research and idea work of this recruitment branding project. (From top to bottom,) a breakdown of the incredible technical attributes of the new business cards, the far-ranging exploration of the design of these business cards (visual mock-ups.) Colour explorations for the brand and initial mood-boards.
A strong and impactful brand identity, complete with powerful tagline.
“Benedetto and his team at the loft have been a key partner in getting our business up and running. They have supported us from the off from our brand design to our website. Offering a service, we as a start-up business have been able to rely on. Should you need any support with branding, website design or modern ideas for your business, we would totally recommend the loft and their professional team.”
Craig Kenny, Co-Founder of PMA Recruitment Services