Springboard Marketing, Engaging Sales Staff


Springboard Marketing provides intelligent sales solutions for their clients using a range of services including telemarketing and CRM System Management. One of their biggest challenges was getting an accurate understanding of their client’s pipelines, principally because sales staff tended not to record lead data. THE LOFT’s idea to create a board-game infographic to encourage sales staff to follow a prescribed process and log their progress was greatly helpful in getting a stronger uptake and therefore more accurate sales data.

“The loft did an outstanding job in assisting us with a very complex piece of work. They created an exceptional solution that was both creative and beautifully finished. Great team, good fun and brilliant designers.”

Steven Sibbald, Managing Director of Springboard Marketing

Services Used
System design, graphic design & copywriting.