SPRINGBOARD MARKETING
GRAPHIC DESIGN / STRATEGY
BRIEF
Springboard Marketing are a company which provides intelligent sales solutions for their clients. They use a range of services including telemarketing and CRM System Management to greatly increase the efficiency of sales teams.
One of the biggest challenges faced by Springboard Marketing was persuading their client’s sales staff to use and record lead data to allow managers to better assess their pipelines.
We were delighted to be asked to help create some form of communication which could help shape behaviour.
SOLUTION
We worked closely with Springboard’s founder, Steven Sibbald, and one of their key clients to create a ‘board game infographic’ which would encourage sales staff to follow a prescribed process.
We worked to ensure that the most important information was present in the final solution, yet the game was simple enough to adopt.
As part of the final solution, we had great fun creating individual avatars for some of the key people in the company.
RESULT
The final digital and printed versions of the board game infographic were instrumental in a greater number of the sales team recording their results. Job done!
“The loft did an outstanding job in assisting us with a very complex piece of work. They created an exceptional solution that was both creative and beautifully finished. Great team, good fun and brilliant designers.”
Steven Sibbald, Managing Director of Springboard Marketing