Long-term client, and investigation software provider, Altia Solutions, were looking to build their brand nationally. They decided to bring together of many of the most influential voices in law-enforcement, including several UK Home Secretaries and Secretaries of Justice, into a conference setting with their role as facilitator. Over several years, SOCEX (The Serious & Organised Crime Exchange) helped burn Altia into the mind of every key decision maker locally, regionally and nationally.

THE LOFT played an instrumental part in SOCEX’s creation and was the key creative partner over the first 4 years of the conference – overseeing the creation of the brand, the design of all conference communications and supporting of various sponsorship campaigns. THE LOFT also provided additional marketing communications for ALTIA throughout conference events including with the creation of the memorable ‘Altia Times’ bespoke newspaper for law-enforcement delegates.

Testimonials
“When Altia decided to develop and be the lead sponsor of the ‘SOCEX’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events.They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees. The branding is being used for the this year’s events and I have no hesitation in recommending the loft to others.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors and Founding Partners of SOCEX

“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images — whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”

Martin Jack, Managing Director of Think Different Events and Co-Founder of SOCEX