BRIEF

PMA Recruitment Services are a Glasgow-based organisation with a specialist focus in recruitment for the construction sector. They were looking to make an impactful introduction with their new brand as they launch their start-up business.

We were thrilled to be given the opportunity to work with them to create a new brand identity and were asked to create something that would help them make a splash in a competitive market.

SOLUTION

Our team studied headline fonts from newspapers, activist signs and other high-impact communications. A preferred logo concept was quickly selected where we went with dramatically condensed letters, bold highly saturated colours and the little additional PMA emblem. We created a range of materials, including a mini brochure, with the logo beautifully captured in a SpotUV finish.

The highlight of the project was the production of the business cards which were 700GSM thick, set on different coloured cards. The characters were letter-pressed, QR codes added, a black foil print on one side and the incredibly intricate double-yellow foil pressed on the darker card. This guaranteeing the most vibrant yellow possible and an incredible conclusion to a truly beautiful business card design, produced by our friends at Glasgow Press.

RESULT

A stunning new identity which has given PMA Recruitment Solutions the impactful introduction they were seeking.

“Benedetto and his team at the loft have been a key partner in getting our business up and running. They have supported us from the off from our brand design to our website. Offering a service we as a start-up business have been able to rely on. Should you need any support with branding, website design or modern ideas for your business, we would totally recommend the loft and their professional team.”

Craig Kenny, Co-Founder of PMA Recruitment Services