PMA Recruitment Services Branding

BRAND LOVE
BRIEF

PMA Recruitment Services are a Glasgow-based start-up recruitment company with a specialist focus in the construction sector. The company was looking to make an impactful introduction with their brand and marketing and we were thrilled to be given the opportunity to help them create a new brand identity. We were asked to create something that would help them make a splash in the competitive recruitment market.

SOLUTION

We wanted to create something that was very bold and the preferred logo was quickly selected. We went with dramatically condensed letters, bold highly saturated yellow and the little additional PMA emblem. We created a range of materials including a mini-brochure with the logo beautifully captured in a SpotUV finish. However, the highlight of the project was the business card design. The final designs were 700GSM thick with different coloured cards, letter-pressed characters, QR codes, black foil on one side and the incredibly intricate and technically difficult double-yellow foil on the darker side guaranteeing the most vibrant yellow possible. Beautifully crafted by Glasgow Press.

RESULT

A stunning new identity which has given PMA Recruitment Solutions the impactful introduction they were looking for.

“Benedetto and his team at the loft have been a key partner in getting our business up and running. They have supported us from the off from our brand design to our website. Offering a service we as a start-up business have been able to rely on. Should you need any support with branding, website design or modern ideas for your business, we would totally recommend the loft and their professional team.”

Craig Kenny, Co-Founder of PMA Recruitment Services