Petroleum Experts, Crafting Clarity


Petroleum Experts are an engineering-software company that helps organisations from around the world maximise oil and gas production. Their solutions, expertise and overall philosophy have been widely hailed as sector-transforming throughout the industry.

Their ‘Digital Oil Field’ solution had been incredibly well-received by engineers, who understood the intricacies of the software, but PETEX wanted to better communicate its value to a wider group of people – mainly but not exclusively – to the many different people involved in the buying process.

We were thrilled to be given the opportunity to work with PETEX, and over the best part of a year, worked to help the company achieve its goals. Together we…

Reframed What the Software Does For Each of the Individual Stakeholders 
Achieved by re-writing the basic product proposition/s.



Produced a Stunning Visual
One that intelligently captures what the software does in a way that can be universally understood by all.


Created Multiple Versions
For both desert and off-shore customers.


Repurposed the Visual
For a range of digital and print communication channels.


Went One Step Further
Generated ideas on how the visual could be taken forward and be even more effective for Petroleum Experts in communicating with their customers, suppliers and staff.


Considered the Wider Company Philosophy
Generated wider ideas for PETEX to showcase how they could communicate their company’s overall oil-field philosophy.

Better Customer Understanding of the software and how it adds value. (Particularly with Oil & Gas Executives around the world.)
Quicker Decision Making
from all involved in the buying process.
Greater Internal Understanding of the software.
(Particularly with new employees of the company.)
Improved Perceived Value
in the marketplace.
Stronger Overall Presentation 
of the brand.
Outstanding Return on Investment.

“The team at the loft created an image that visually captured the remit we set — our business, our industry sector and a technology message — in a visually attractive way. Their team spent quality time with us to understand the spirit of what we wanted to be captured and then, through several iterations, came up with the final images which we are very satisfied with. These images are used in publications, product brochures and on our website”

James Woodrow, Petroleum Experts Limited

Marketing Audit/Strategy, Creative Direction, Graphic Design, Design For Print, Advertising and Copywriting.

Contact Us
If you’d like to find out more about our collaboration with Petroleum Experts or how we can help you craft a clearer visual solution, please don’t hesitate to Get in Touch.