Percepta, Value-Add Composite Services


Percepta is a US-based customer experience company operating worldwide, they work mainly in the automotive sector providing a whole host of customer-centric services. As part of a range of marketing activities being carried out by THE LOFT, Percepta were looking for new ways to showcase the additional value of their service offerings and, in particular, their more bespoke and integrated service offerings.

THE LOFT and Percepta’s decision to create new ‘composite services’ had a transformative effect on the success of Percepta’s website update, digital refresh and wider marketing. The composite services beautifully suggested the value-add that Percepta could bring to their clients while allowing the organisation to upsell various services. The updated composite services and revised service listings were re-used throughout the business.

“We worked very closely with THE LOFT for many years and they brought so much value to our global organisation in many different ways. Everything from overhauling our digital presence to supporting what we do with large automotive OEMs, even working very closely with myself to re-think how we present our own company’s position, philosophy and expertise. They’re always brimming with energy, ideas and a service-oriented approach to what they’re doing. We became so close, at one point, they even moved in. Very enjoyable to work with and I wouldn’t hesitate to recommend them to others.”

Alan Meldrum, Percepta Global Vice President of Marketing, Sales and Client Services