Network Rail, Creating a Viral Sensation


As part of a special promotion, Network Rail had decided to produce a midnight viewing of Gremlins at Glasgow Central Station. They were looking for some highly creative ideas to promote the event both physically and digitally. THE LOFT’s creation of a highly dramatic visual of a Gremlin popping out of the clock at Glasgow Central Station gave the entire campaign a tremendously viral impact with lots of love, appreciation and laughter shared on social media. The event was a sell-out many times over.

“The creativity of the loft has been first class. We were blown away by the work they produced for us, and their friendly approach and customer service made them a pleasure to work with. Suffice to say we are looking forward to working with them again on future projects.”

Nicholas Prag, Customer Relationship Executive for Network Rail