Inspiring Scotland, Persuading Policy Makers


Inspiring Scotland are Scottish charity, one of their flagship programmes is ‘Cashback,’ a programme where the proceeds of crime are re-invested back into local communities creating a positive impact for disadvantaged young people. They wanted to better tell the story of the programme’s success, in particular to Scottish Government policy makers.

THE LOFT’s creation of dual graphics was instrumenting in telling the story both of the softer positive outcomes of ‘Cashback’ as well as more tangible statistics.