GYP, Attracting a New Audience


Glasgow Young Professionals is the city’s premier networking group for early-stage professionals. The organisation had enjoyed great success over many years and the organisation wanted to redouble its successes, look to the future and attract new people into the organisation.

THE LOFT created and delivered a specialist ‘Seminar Series,’ featuring some of Scotland’s top business leaders. This played a tremendous part in helping to attract new people to the organisation as well as bringing previous members back to the fold. The events were all tremendously well attended with lots of noise being generated pre/post-event on social media. Some of the pre-event communications were of the highest visual quality.