BRIEF

The Glasgow Chamber of Commerce is an organisation that represents businesses throughout the city and, as long-term members ourselves, we were thrilled to be approached by their Deputy CEO Richard Muir to come up with a new identity for the organisation.

Richard wanted to create a bold ‘G’ for Glasgow constructed from illustrations of many of the city’s landmarks.

SOLUTION

Having such a clear brief was an exceptional help, our creative team were able to instantly create eye-catching and visually bold concepts.

We quickly started with all of the famous landmarks of Glasgow – The Kelvingrove Museum, Finnieston Crane, Glasgow University, The Duke of Wellington Statue, etc..

However, instead of slavishly including every single landmark we could think of, we mixed our illustrations with elements of classic Glasgow culture – laughter, music, even the famous Glasgow weather. This created a more personalised type of logo.

We produced a range of identities based on the Chamber brand colours, including animated versions.

RESULT

The Glasgow WeeG (‘weegie’ is a classic local term to describe Glaswegians,) has been an incredible success – it has been widely praised by everybody at the Chamber of Commerce, wider city and beyond.

“I’ve known Benedetto and the loft for the best part of 10 years and they positively brim with innovation, attention to detail and enthusiasm. They have a rare ability to turn creative outputs around very quickly and effectively. They intuitively understand us as clients and have been instrumental in creating one of our key identities and some vital member communications.”

Richard Muir, Deputy CEO of Glasgow Chamber Of Commerce