The city of Glasgow had enjoyed a year of real success and the Glasgow Chamber of Commerce were looking to better tell this story to the business community of the city. THE LOFT’s creation of a dramatised illustration to capture the significance of Glasgow’s growth was great in giving the overall visual real drama while producing a platform to share key statistics and stories. The eventual infographic was used widespread in a range of Glasgow Chamber communications over the following year.

Testimonial
“It was a real pleasure to work with the team at the loft. They understood the brief instantly and were able to execute the infographic perfectly. It’s resulted in a really impactful piece of creative which forms a centre fold to our bi-monthly magazine and has been very well received by our readership.”

Richard Muir, Deputy Chief Executive of The Glasgow Chamber of Commerce