Bridge2Business, Winning Over Different People


Bridge2Business is programme introduced by Young Enterprise Scotland. They were looking to launch a new brand that would capture the spirit of entrepreneurship and appeal to a number of different stakeholders – the students, the decision-makers of the colleges as well as representatives from Local and Central Government.

We decided to create an evocative and memorable brand story based on star constellations, Nashira and the old maritime tale that ‘in times of trouble, the stars will guide you home.’ This was instrumental in winning over each of the different people involved with the new organisation. It also created a great source of inspiration for further communications, inspiring the identity design and all subsequent communications including the memorable launch in the Planetarium of The Glasgow Science Centre where CEO, Geoff Leask, told an audience (looking up at a room full of stars) about Nashira and the brand story we had created together.

“The team at the loft have been an inspiring, creative and friendly team to work with. Listening to our needs and having a real understanding of our audience ensured that their communications solution is absolutely spot on – highly recommended.”

Geoff Leask, CEO of Young Enterprise Scotland