Beeks FX VPS, Storytelling Identity


Beeks FX VPS manage Virtual Private Servers for automated trading. The company is one of the global leaders, serving brokers who operate in the London Stock Exchange. The organisation was acquiring a New York provider to expand their coverage and their management team wanted a more professional brand presentation. One that would more accurately depict what the company does in the marketplace.

The creation of an identity which incorporated several of the organisation’s key messages gave the company’s management team a tremendous opportunity to continuously share its competitive advantages. In addition to identity, THE LOFT carried out an entire company re-brand, digital refresh and production of various marketing materials.

“The loft were instrumental in our re-branding exercise at Beeks FX, as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them, and it was a fun experience; however, threats of free Prosecco have yet to materialise!”

Gordon McArthur, CEO of Beeks FX VPS