Altia, Cornerstone Branding


Altia Solutions are an international software company which help investigators save time, increase productivity and improve the accuracy of their investigations. The company was growing quickly and were looking for new ideas for their overall brand, marketing and presentation of their products.

THE LOFT’s decision to create distinctive and visually informative sub-brands for Altia’s 4 main products massively helped the organisation, firstly, with the presentation of the brand but more significantly as a cornerstone for many of the organisation’s communications over the next 2-3 years. They were the focal point of all customer-facing communications, several sales campaigns, national and international tradeshow stands, sales brochure, the company app and more. With the company regularly opening in new territories, just having them helped greatly in delivering quick outputs and maintaining brand standards.

“In developing the product branding, the loft talked with all the staff and came up with individual product brand designs that reflect the differing properties of the software yet are linked in their overall theme. We are very pleased with the result and proudly include them on all information sent out of the company.”

Ian Watson, Managing Director of Altia Solutions