Altia Solutions are a rapidly growing, software provider that helps investigators save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally. We were asked to create a new brand that would reflect the change in company management, adopt the visual language of new product lines whilst continue with the success and familiarity of the existing brand – ‘the Altia wee man.’


The loft worked closely with every single member of Altia. It soon became apparent, that although the company provided software solutions and assisted investigators, they did so much more. They provided an incredibly ‘customer-focused’ and ‘human experience’ for people dealing with large amounts of data. ‘Humanising Data’ was created as an entire theme for the brand, we then brought this message into the existing logo. The Altia ‘Wee-Man’ was given a ‘half-data — half-human’ personality to symbolise the chaos and unpredictability of data being controlled by the people of Altia. We also customised the typeface and softened the overall appearance.


“The loft worked closely with the whole staff and developed a company rebranding that encapsulates the very being of the company. It was refreshing to be able to interact with all of the designers and have our ideas and thoughts taken seriously. A great experience!”

Ian Watson, Managing Director, Altia Solutions