BRIEF

Alistair Walker Whisky is an independent bottling company which produces rare whisky expressions from distilleries all over Scotland. They were launching their first whisky which would be called ‘Infrequent Flyers.’ The liquor would come in both single malt and single grain variations with a wide range of casks.

Alistair wanted a retro feel to the packaging design as well as real flexibility with the labelling. We were delighted to be given the opportunity to help.

SOLUTION

We wanted to create something which was of another glorious age – the days when flying was still seen as a luxurious experience. We created an illustration of a classic propellor aircraft flying over some mountains.

This was inspired from classic postcards & flight tickets and the design was prepared in several different colours.

We created a range of other items for Alistair including a bespoke age statement, wallpaper-like wraparound for the whisky tube of the whisky and a crest-like logo for the brand identity.

RESULT

A tremendous success and we continue to work with Alistair to this day.

“Coming up with a design for both our company logo and our flagship brand (Infrequent Flyers) from scratch was no mean feat; The Loft were great to work with, both creatively and in terms of execution. They delivered an end-result that I am delighted with, and which many of our customers have been very complimentary towards. Importantly, their ‘after-sales’ service has also been exemplary – they are always happy to help with those little details.”

Alistair Walker, Founder of Alistair Walker Whisky