A Clearer View
Oil and Gas Marketing
Communications Solution | Integrated Campaigns | Advertising | Graphic Design | Copywriting
Petroleum Experts are a world-leading engineering-software company. The organisation helps production companies maximise their oil and gas outputs. They were looking to better communicate the value of their ‘Digital Oil Field’ solution. In particular to the wide variety of people involved in, what could be, a complex buying process.
We worked closely with Petex, to create a series of highly memorable and eye-catching visuals. The main concept showcased the 5 layers of their solution presented as 5 lens in a telescope. Thus, giving the end-user ‘a clearer view’ of their oil-field asset. The visuals were used in a number of effective ways internally/externally – principally as advertisements in carefully selected trade journals.
The results of this project were transformative for the organisation. The visuals helped Petroleum Experts accelerate buying decisions, increase enquiries and raise awareness of their product in the marketplace. It became a cornerstone asset and helped Petex introduce the ‘Digital Oil Field’ to ‘both new-starts’ and existing employees. Finally, it was a tremendous brand-builder for PETEX globally.
Testimonial
“The team at THE LOFT created an image that visually captured the remit we set — our business, our industry sector and a technology message — in a visually attractive way. Their team spent quality time with us to understand the spirit of what we wanted to be captured and then, through several iterations, came up with the final images which we are very satisfied with. These images are used in publications, product brochures and on our website”
James Woodrow, Petroleum Experts Limited
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