Capturing The Imagination
Health Campaign
Brief
Obesity Action Scotland are a public-sector-based body which exists to promote healthier lifestyle habits. The organisation had spent several years carrying out a wide-ranging review into the health implications of ‘obesity.’
They were looking to present their findings to The Scottish Parliament, alongside various policy recommendations. They were looking for a better way to convey the key message of the report – which is the impact of ‘obesity’ on the entire body and its organs.
Results
We had a very effective working partnership with Obesity Action Scotland, our work helped the organisation to…
– Persuade Scottish Government policymakers to further various suggestions of their research into legislation.
– Get their message over successfully and memorably to the wider public.
– Create a campaign with endless possibilities for future scope.
– Energise and reinvigorate their own internal teams.
Services Used
Strategic Communications | Creative Direction | Campaigns | Graphic Design | Illustration | Infographics | Copywriting
How This Was Achieved…
The decision to use a humorous theme for the campaign was the main reason for its success. The creation of ’The Organg’ was just so much more engaging and captured the imagination to a much greater extent to more drier health communications. These are the highlights of the campaign…
The Organg
The Organg, a gang of over-worked organs of an obese person were the stars of the campaign. Everybody from Lance & Lucy Lungs to Gary Gut and others were all distressed to say the least due to the pressures placed on them by ‘Hamish’ whose body they lived inside.
‘Top-Trumps’ Inspired Infographic
One of the key features of the campaign was the introduction of ’Top-Trumps’ inspired cards for the Organg shown as part of an infographic campaign. Each Top Trump card showcased how that various organ is affected, the risk and danger levels, etc.
Memorable Characters
SWe created an entire set of characters including some particularly menacing characters including ‘Devlin Diabetes’ and ‘Coswall Cancer.’
“Obesity Action Scotland worked with THE LOFT to develop a series of graphics aimed to deliver health messages. The whole process from presenting wide range of ideas to choose from, to narrowing down the concepts, to fine tuning the final product, was easy and enjoyable. the team was very professional, approachable and easy going with plenty of initiative. Working with THE LOFT team was a pleasure, thank you!”
Dr Anna Strachan, Policy Officer of Obesity Action Scotland
Additional Project Images
