Power of ‘Cashback’
Awareness Campaign
Communication Solution | Creative Direction | Infographics | Graphic Design | Illustration
‘Cashback,’ is a Scottish Government-supported programme. It involves the proceeds of crime being re-invested back into local communities. Assisted by Inspiring Scotland, both organisations were looking for imaginative ways to showcase the tremendous impact of their work.
We worked closely with both organisations to create a beautiful ‘sim-city’ inspired infographic and supporting communications. The new visual would tell a story of reinvestment back into local communities, as well as the tangible benefits for the people living in those areas.
The work was tremendously well received by everybody. This included with The Scottish Government and also within Inspiring Scotland. The infographic has become a staple document, being used in a number of key communications.
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Project Images
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