Altia, Building Customer Loyalty
Customer Loyalty Campaign | Graphic Design | Marketing
Altia Solutions is an international software company which helps investigators improve the efficiency, productivity and accuracy of their work. Off the back of a survey stating that many operators were only using 15-20% of the features in their software, they were looking for creative ways to encourage them to use more.
We explored several options before deciding to create a series of service-only email campaigns, they involved sending a message to existing users introducing them to one new feature a week. A simple communication with a link to a blog or video post. The email could be viewed in 10 mins and importantly there were no additional sales promotions.
Needless to say this customer loyalty campaign, which was repeated over several years, was a tremendous success. Feedback was incredibly positive and by empowering existing users – more people in the office requested Altia software on their computer systems. License renewals amongst existing clients increased significantly. Finally, the feedback and data gathered alongside the insights gained were used to inform the next generation of software updates. A tremendous success.
CLIENT TESTIMONIAL
“We’ve been collaborating with the loft for more than a year and in that time I’ve been mightily impressed, first and foremost with their enthusiasm and desire to understand our business. An easy option would have been to deal with the initial job in isolation, complete it quickly, and move on to another but Benedetto and his team instantly saw the bigger picture and opted not for the quick and easy choice but the more challenging. Their willingness to challenge themselves and push the boundaries shines through in the physical work they have produced for us. From a total company and product rebranding exercise to more subtle marketing campaigns the material produced always surprises and delights me and consistently supports my teams activities to drive sales. Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”
Paul Miller, Sales Manager of Altia Solutions