Who wants a brand that everybody has heard about, a leader in its field, a standard-bearer for the sector? To do something you must first become somebody. This has never been truer for companies operating in today’s commercial landscape and this is where company values, vision and mission is crucial. More and more people are looking for organisations that stand for something. Those that are possessing of a cause, a mission, a purpose-beyond-profit, a calling, etc.
Who to hire? What to sell? What to do next? All of these questions can be better answered with a clearly defined culture. Your people will perform so much better when they have a clear understanding of who you are, what you stand for and where you are going. At the loft, we help companies go on a journey of discovery with their culture. We do this by getting to know the people, really knowing the people, the behaviours, the successes, what the company does that works and also what doesn’t too. We work both with management teams and staff to learn what makes your company special, all the little things that sets it apart and how we can make it desirable to others.
We make sure that what you say is consistent with what you do too. We then draft company values or beliefs, mission statements and vision statements, brand DNA and communications… You select the terminology we make sure it is effective. Draft after draft after draft, each time getting closer to what you’re looking for, each time being shaped into a way that others won’t just get but buy into as well. Making it something an entire organisation can be proud to share and practical to tell others.
If you’d like a memorable brand that leads its way in its sector. Contact us to find out more about our brand strategy services.
You can check out some posts on creating company values, vision and mission statements by our founder Benedetto on his personal website at ‘Action Speaks Louder Than Words‘ or ‘Culture-Culture-Culture.‘