Creating Fresh Inspiration
Strategic Brand-Building
Brand Strategy | Creative Direction | Identity Design | Graphic Design | Illustration
Bridge2Business is a programme set-up by Young Enterprise Scotland to connect, support and inspire young people into enterprise. The organisation was looking for a new brand that would both inspire and inform a wide and varied audience.
Alongside the Bridge2Business team, we worked diligently to develop a creative theme that would be meaningful, relevant and create interest. We arrived at the idea of ‘celestial navigation’ which informed a bold identity design, a number of inspirational brand stories and a strong visual framework. It was also used to inspired an audacious brand launch with CEO Geoff Leask introducing the new brand to journalists in the Planetarium of The Glasgow Science Centre.
The new brand was staggeringly well received by students, academic leaders and politicians alike. The programme was over-subscribed on arrival and has played an important role in Scotland’s Entrepreneurial ecosystem. The visual framework we produced was latterly adopted by all of the organisation’s creative partners.
Testimonial
“The team at THE LOFT have been an inspiring, creative and friendly team to work with. Listening to our needs and having a real understanding of our audience ensured that their communications solution is absolutely spot on – highly recommended.”
Geoff Leask, CEO of Young Enterprise Scotland
If you’d like to find out more…
Project Images
Once again, if you’d like to find out more…