Brand-Building
We assist with…
– Brand Strategy
– Identity Design
– Brand Guidelines
– Brand Positioning
– Brand Storytelling
– Brand Experience
– Brand Management
– Employee Communications
– Vision, Mission & Values
– Vision-Shaping
A true celebration of what you believe in, the values you hold dear, who you are and what you stand for in the marketplace…
Working with people that care as much about the same things as you do. Greater clarity on what to do next, who to speak too and why. Having lots of fun in the process.
At THE LOFT, we help organisations create more purpose-driven brands. We help generate greater magnetism, a much stronger pull and widespread appeal. Stronger buy-ins from customers, from employees and all the people that matter. Creating one common mission, a cause, a purpose-beyond-profit and a brand to believe in.
We seek out everything that’s special about the company, the points of difference and then propose ideas that can’t help but take brands onto the next level. We are unashamedly commercial with our goals, imaginative with ideas and always look to bring as many people along with us, on the journey.
If you are looking to build your brand, then please don’t hesitate to contact us.
Brand-Building Services
Brand Strategy
Clearer messaging, greater clarity and a better understanding of who you are and what you stand for in the marketplace. A foundational part of any branding project. At THE LOFT, we take the time to learn all about the different things that make your brand tick and then put together research, ideas and strategies that all take the brand forward.
Identity Design
Greater credibility, fresh appeal, winning the hearts and minds of all onlookers internal and external. At THE LOFT, we create marks that are packed full of meaning. We are bold with our ideas and meticulous with the details. Doing everything we can to give our clients a fresh edge in the marketplace.
Brand Guidelines
Bolstered, strengthened and re-enforced, the height of true professionalism. At THE LOFT, we create brand guidelines, brand books and brand bibles that are true operation manuals for those that come next… We centre everything around practical requirements and build from there. Crafting very real succession.
Brand Positioning
Empowered, elevated, a world of new possibilities opening up to yourself and the organisation. At THE LOFT, we oh so carefully position brands for the greatest success in the marketplace. We study the market, the brands we serve and find beautiful, delightful and (sometimes) surprising spaces, that only few can see. Arming our client for very real commercial success.
Brand Storytelling
Lifted, energised, a real feeling of joy. Experiencing both surprise and delight in equal measures. At THE LOFT, we create irresistible stories for brands that just plain resonate with future customers, staff members, partners, etc. We hunt for those unique anecdotes, the sparks of inspiration and then re-tell those stories in as bold a way as possible. Winning hearts and minds with real ease.
Brand Experience
Excited, energised and truly enthused about forthcoming possibilities. A big bold step forward and a true game changer. At THE LOFT we create enjoyable, fun and on-message brand experiences. We find out about the values of the organisation, the people involved and map out moves that engage in extraordinary ways. Emblazing brands and their values into the minds of customers, staff & co.
Brand Management
Real assurance, under-control, the brand in the best of hands. At THE LOFT we guard, manage and act as stewards for the brands we represent. We work with brand leaders to work out the values, the essence they want to protect and the messages they want to get across. We then go about our work, looking after the brand genuinely as if it were our own. Ensuring brands can stand the test of time.
Employee Communications
Lifted, elevated, a greater capacity to move forward. The whole team being brought together in one unified direction. At THE LOFT we create employee, supplier, shareholder and stakeholder communications that wins people over. We learn about the messages to be communicated, the audiences that will receive them and find original ways to bridge both. Winning the hearts and minds of all involved.
Vision, Mission & Values
Strengthened, bolstered, a greater sense of unity. Irreplaceable clarity permeating all areas of the business. At THE LOFT we help organisations move forward by creating vision, mission and value statements to live by. We work with everybody in the company, are diligent with our research and highly creative with communications. Building more harmonious organisations in the process.
Vision Shaping
Enlightened, emboldened and unashamedly excited. True enjoyment at the rare moment to step away from the present and enjoy the possibilities of the future. At THE LOFT, we help leaders shape their futures. We learn all about our clients, the possibilities of their organisations, the markets they operate in and the people they represent. We then have great fun putting together ideas without too many restrictions or practical considerations. Joyously shaping the future of both companies and brands.
If you’d like to find out more…