BenRiach

BenRiach is a whisky distillery, based in the renown Speyside region of Scotland. With the company being formally placed on the market, the leadership team were looking to revitalise the entire range of this iconic brand.

Over several years, we worked closely with BenRiach to craft a number of new whisky expressions.

These included…

The BenRiach’10
To celebrate ten years of BenRiach’s existing ownership, we prepared a new design with a real crafted feel. This was encapsulated with a distinctive rendering of the distillery, printed on gunmetal paper and with a bronze inked finish.

The BenRiach Cask Strength
The unique BenRiach Cask Strength featured an incredibly bold illustration of an exploding cask, which complimented another bold ink/paper combination.

The BenRiach Quarter-Cask
The BenRiach Quarter-Cask featured another bold illustration of a whisky cask shown as a fraction and yet another adventurous combination of ink and paper.

The BenRiach Triple Distilled
The BenRiach ‘Triple Distilled’ may be the boldest expression we produced for BenRiach. It
once again featured an incredibly adventurous combination of specialist inks on eye-catching paper. However, this time, we went further by producing an incredibly sophisticated triple-ink rendering of the three whisky stills.

Amongst other projects, the updated range has been transformative for the organisation during its change of ownership to Brown Forman. The updated expressions have helped BenRiach break into new international markets, get their whisky into the stores of national and international retailers, including the commercially important duty-free stores. Overall, a tremendous success and a real brand-builder too.

Testimonials

“The BenRiach 10-Year is a key new launch for us as it marks a significant milestone – it is the first core range expression to be created predominantly from whiskies distilled at BenRiach since we took over in 2004. For this reason, we were looking for a striking new packaging design to reflect this important moment in the distillery’s history. We are delighted with the final result.”

Nicol Van Rijbroek, Marketing Manager of BenRiach Distillery

“For the BenRiach Cask Strength, the organisation was looking for something that was bold, imaginative and would take the brand and the range to the next level. We are delighted with the final outcome as well as the service provided by THE LOFT.”

Louise Seaward, Global Innovation Manager, Brown Forman

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