Upgrading Perceptions
Digital Rebrand
Brand Strategy | Creative Direction | Brand Identity Design | Graphic Design | Website Design & Build
Beeks FX VPS are a company which manages Virtual Private Servers for automated trading. The company is one of the global leaders, serving brokers who operate in the London Stock Exchange. They were about to make the first of a number of strategic acquisitions and were looking to professionalise their brand.
We worked closely with the entire Beeks FX VPS team to create a new brand. This was based on showcasing the speed, technical advantage and outstanding strategic positioning of the Beeks service. This work inspired an updated identity design, website and hero explainer video.
The branding project was a tremendous success. The work neatly presented and positioned Beeks as the sector-leader the company was. This would be invaluable with Beeks planning to make further acquisitions.
Testimonial
“THE LOFT were instrumental in our re-branding exercise at Beeks FX as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them and it was a fun experience, however threats of free Prosecco have yet to materialise :-)”
Gordon McArthur, Chief Executive of Beeks FX VPS
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Project Images
Beeks FX VPS Video Infographic Explainer >>>>>
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