Meaningful Connection
Hospitality Rebrand
Brand Strategy | Identity Design | Graphic Design
Atlas Hotels are an award-winning hotel operator. The organisation has properties in Scotland, England and Wales. They are renown for the quality of their guest experience. The company (formerly known as Somerston Hotels) was re-branding and wanted to create an identity that would showcase their values to clients as well as commemorate the excellent service they provide.
Alongside the Atlas Hotels marketing team, we worked hard to create a relevant visual theme. We landed on the idea of a shoal of fish, this was then used to inspire a story-telling brand identity. With the logo, we showcased the shoal of fish in beautifully vibrant colours, each unique in their own way, all swimming together and crucially in the same direction. A beautiful metaphor representing the way the Atlas team works.
The new identity was widely acclaimed by customers, employees and the Atlas Hotels Management Team.
Testimonial
“From our very first discussions, THE LOFT team really understood what we wanted to achieve and approached the project with creativity, enthusiasm and professionalism. Despite a tight deadline, they delivered a first-rate corporate identity which has been whole-heartedly embraced by our organisation and which represents our corporate culture.”
Lesley-Ann Cardow, Group Marketing Manager of Atlas Hotels
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