Altia Solutions

Enabling Sales Teams

Software Sales & Marketing

Brief

Altia Solutions are a rapidly growing, private equity backed, investigation software provider. The organisation has offices throughout the United Kingdom and an ever-growing client-base in several countries across the world. Their leadership team were looking for a company to help them increase revenues, support business development teams and improve the company’s sales and marketing processes.

We worked very closely with Altia over several years, where together we…

Strengthened The Basic Pitch

Leading with the 4 product sub-brands, in communications, as opposed to the main company brand, helped to delicately position Altia as one of the ‘go-too’ brands in the sector.

Created Conversation Starters

The identities themselves were designed to provoke conversations between business development staff and prospects being introduced to the software.

Used ‘Trigger Events’

‘End-of-Financial-Years,’ for both the public and private sectors, prompted a number of highly effective digital/print campaigns.

Built Good Will

Campaigns, exclusively, promoting product features were a massive hit with existing users.

Gained Influence

The SOCEX thought-leadership conferences were tremendously helpful to the organisation, attracting many of law-enforcement’s most prominent voices.

Won Over ‘The Undecideds’

Targeted communications were invaluable in winning over procurement staff, IT managers and several others responsible for the sign-off of new sales.

“THE LOFT’s willingness to challenge themselves and push the boundaries shines through in the physical work they have produced for us. From a total company and product rebranding exercise to more subtle marketing campaigns. The materials produced always surprises and delights me and consistently supports my team’s activities to drive sales. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions

Made Better Use of The Website

The website was transformed from ‘a brochure site’ and ‘basic presence’ to a finely honed digital sales tool.

Won Over Hearts & Minds

Creative communications, like these bespoke newspapers were invaluable, in winning over many involved in law-enforcement.

Galvanised Large-Scale Proposals

Including ‘Practical Values’ added a new dimension to the content of several international tenders.

Became ‘Ever-Present’

Conscious steps were taken to help keep the brand in the customer’s mind as much as possible.

Kept The Ideas Flowing

Regular ‘Idea-Sessions,’ with sketched-out proposals, were hosted fortnightly/monthly.

Troubleshooted Challenges

Everything from managing tight deadlines, simplifying complex communications, being on-hand for international events and supporting sales staff with individual proposals.

Results

The results were incredible, with the above, all helping Altia Solutions to…
– Produce timely sales uplifts throughout various parts of the year.
– Increase license renewals with existing clients.
– Significantly improve client satisfaction.
– Build influence with many of law-enforcement’s high-level decision-makers.
– Accelerate sales/buying cycles with prospective clients.
– Build great rapport with many in the sector.
– Win several larger, and transformational, clients.
– Keep sales continuously trending upwards.
– Develop staple communications.
– Gain important information on what works (and what doesn’t.)
– Improve both momentum and morale throughout.

Collectively this helped Altia Solutions to…
– Produce a 6-7 Fold increase in turnover over several years.
– Generate a comparable increase in profit.
– Become the UK’s ‘go-too brand’ in the sector.
– Create a globally-recognisable brand.
– Increase internal capabilities.
– Improve shareholder value (on-exit.)

“THE LOFT was an integral part of the Altia story, we worked together for many years and they were instrumental in creating our global brand. They contributed to countless projects, worked across the entire organisation and provided real support throughout our business journey as a growing company.

They were a tremendous help, particularly in the earlier years, when our company’s growth was at its most rapid and things were changing every day. They supported then, as they always have done, by contributing to the company’s strategies with great energy, insight and creativity. Always grounded in the commercial realities of what we were doing and always with the bigger picture in mind.