ALTIA SOLUTIONS

Project Story
Altia Solutions are a rapidly growing software company based in Glasgow. The organisation helps investigators achieve greater efficiency, productivity and accuracy. They were a long-term client, and as part of our regular idea sessions, we decided to create a campaign about educating users to unlock more of their software product’s available functionality.

We had found that most users were only using a limited number of the software’s available tools, so there was scope to make them more aware of what was possible in a very un-intrusive way. We created and published a series of email campaigns introducing existing users to ‘one new software feature each week.’ The emails were purely education, had no sales language, promotions or call-to-actions.

Feedback was incredibly positive with the communications helping Altia to significantly improve client satisfaction. This was reflected in increased license-renewals (estimated 20-25%) post campaign. The activity was repeated over a number of years, helping Altia to become the UK’s go-too brand in their sector.

Testimonials
“Working from the ground up and engaging everyone at Altia, the entire team at THE LOFT have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions

‘An integral part of the Altia story, we worked together for many years and they were instrumental in creating our global brand.’

Ian Watson, CEO & Co-Founder of Altia Solutions