Altia Solutions

Altia Solutions is a company which produces digital tools for investigators. With private-equity backing, they were looking for better ways to market and sell their software solutions.

Alongside Altia’s management team, and using brands such as Adobe and Microsoft as inspiration, we decided to present Altia’s software products as a family. Over several years, we went out of our way to present individual products as a collection. The final identities, we created, were designed to mimic data with each having a storytelling pattern nestled within them.

The results from this particular project were incredible. The sub-brand ‘family’ positioned Altia as the ‘go-too’ brand for investigation software in the UK. Sales staff effectively used the storytelling identities as visual props. The overall professionalism of the work increased Altia’s perceived value in the marketplace. Finally, the sub-brands played an invaluable role in Altia’s scale-up journey. They have been revamped three times over the last ten years.

Testimonials

“THE LOFT was an integral part of the Altia story, providing real support throughout our business journey as a growing company.”

Ian Watson, Co-Founder & CEO of Altia Solutions

“THE LOFT’s willingness to challenge themselves and push the boundaries shines through in the physical work they have produced for us. From a total company and product rebranding exercise to more subtle marketing campaigns. The material produced always surprises and delights me and consistently supports my team’s activities to drive sales. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions

“THE LOFT worked closely with the whole staff and developed a company re-branding that encapsulates the very being of the company. It was refreshing to be able to interact with all of the designers and have our ideas and thoughts taken seriously. A great experience!”

Ian Watson, Co-Founder & CEO of Altia Solutions

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