SERIC SYSTEMS

INFOGRAPHICS / COMPLEX2SIMPLE
BRIEF

The quality of life for people in today’s society can be indirectly affected by their basic level of ’Digital Enablement.’ ‘Uploading a CV,’ ‘speaking to relatives on Skype’ or ‘purchasing items online’ are some of the many actions that we take for granted each day. Seric Systems, alongside their partners IBM were looking to address this problem by collaborating with a range of organisations from the private/public and third sectors to unleash ‘a virtuous cascade of volunteering’ who would collectively help to digitally enable a group of people that are uncomfortable with technology in today’s society.

SOLUTION

We worked closely with Seric Systems and IBM to create an infographic that firstly communicated the nature of the problem and then described their ideas for a solution. We were inspired by a Scotland where every citizen is digitally enabled. The infographic was divided into a number of sections that highlight the nature of the problem and the steps taken.

RESULT

The final infographic has been produced in both digital and print formats. A social media campaign was used to lobby the Scottish Government on the nature of the issue, whilst also pushing them to introduce a formal accreditation for people to be digitally enabled.

“I really like the loft, their understanding of the brief, level of creativity, and quality of work have all impressed me. They are also a good bunch and are very easy to work with.”

Stuart Macdonald, Managing Director of Seric Systems

You can see the full infographic here.