PRINCE’S TRUST

INFOGRAPHICS / CAMPAIGNS / GRAPHIC DESIGN
BRIEF

The Prince’s Trust Youth Business Scotland Growth Fund is an enabler of growth for many of Scotland’s young entrepreneurs. The statistics are impressive: ‘£31,000,000 of revenue from a £3,000,000 investment,’ ‘274 awards to 249 businesses’ and ‘over 400 new jobs created.’

The loft was asked to create an infographic to raise awareness of these impressive statistics for the organisation.

SOLUTION

We worked closely with Evelyn McDonald and other businesses supported by ‘The Growth Fund.’ During our discussions, it became apparent that the mentoring and peer-to-peer assistance was a significant part of the organisations’ tremendous success.

We used ‘the animal kingdom’ as the central theme to create an eye-catching infographic that would communicate tangible information as well as the underlying story of the Growth Fund and its achievements.

RESULT

“The loft is a delight to work with; the team are dynamic, creative and extremely likeable. A real pleasure to do business with and I am thrilled with the result!”

Evelyn McDonald, Head of Growing Businesses, Prince’s Trust Youth Business Scotland