Fridge Angels is a refrigeration and air-conditioning repair company based in Glasgow. The loft was tasked with creating a new brand and website that ultimately made them stand out from the crowd and their competitors. It was important that they had a professional brand displaying a fresh, contemporary look as well as a strong digital presence.


We worked closely with John McGrath — the Director of the company — who visited the studio on a regular basis to give his feedback. We wanted to ensure we created a brand that he would fall in love with himself. With the design of the logo, we focused on taking the industrial aspect of the company and combining it with the gentleness of an angel. The ‘wings’ are softly curved, to represent them ‘wrapping around a customer’ which portrays the importance of customer service to the company. The bright colours are used to provide impact and help differentiate Fridge Angels from their competitors. The style of the logo is carried on into icon designs which are used in promotional materials and on the new website, they also have a very clean and simple feel, portraying the effective service they provide. The cartoon illustrations of the staff further reinforce the friendly, personal and fun nature of the company.


An eye-catching, modern brand was created which embodies the lease of life Fridge Angels brings to the sector. It captures the young, forward-looking and professional nature of the company and provides them with the presence to drive their business forward.

“The loft designed our branding and website. A really friendly bunch to work with and some of the most talented people I have ever met. We will be using them for all future projects. I would strongly recommend them to anybody.”

John McGrath, Chief Angel, Fridge Angels