Atlas Hotels is a friendly company focused on delivering a fantastic experience for guests at each of the 47 hotels it owns and operates in the UK. They have a reputation for excellence in the hotel sector and is the UK’s biggest franchise of the Holiday Inn Express brand with properties in Scotland, England and Wales.

Atlas, formerly Somerston Hotels, wanted a corporate but contemporary brand created principally for their staff, who they proudly see as a key asset to creating memorable guest experiences.


Our creative solution was built from getting to know the colourful team of employees, who each had real character and personality, and bringing that to the brand.

Atlas believes in empowering and building teams to deliver personable, characterful, quality service; this togetherness, this passion for working well as a team and driving the business forward as one evoked in us the image of a colourful shoal of fish, all swimming together in the same direction.


Atlas was delighted with the impressive new staff brand, which was presented at a special launch to much acclaim. We’re more than a little pleased ourselves with the outcome, and very happy to continue to work with Atlas on other creative projects.