‘ABM Intelligence’ were introduced to us by our long-term client ‘Altia Solutions.’ Both companies were merging and we were asked to bring ABM further into the family by creating a new brand. A significant part of the project was to help the company define their culture before we began work on the identity part of the re-brand.


We were asked to give ABM employees the opportunity to shape their own brand and did this by speaking to every member of their team. We found, they were most proud of their innovation, the ability to stay ahead of legislation changes and also being a part of the law enforcement community.

The team were also passionate about ‘incremental gains.’ One less mouse click in a programme, multiplied across a team, over a number of days makes a considerable difference to a company’s productivity.

Finally, efforts were taken to help the ABM team buy into the exercise so we changed traditional terms like ‘values’ and ‘mission statement’ to more general terms like ‘who we are’ and ‘what we do.’


“The loft helped us to create a new brand after our merger in 2016. They went to great lengths to talk to everybody in the company, they were always responsive to changes and both the identity and cultural aspects of the new brand have been a great help to us in re-positioning the organisation and getting our messages across. We very much enjoyed working with them, highly recommended.”

Paul Hardman, Business Relationship Manager of ABM Intelligence