ABM Intelligence was introduced to us by the great-to-work-with team at Altia Solutions, our long term clients, who were merging their companies to tackle new markets and opportunities. ABM were to be brought further into the Altia family and as a consequence, a full company re-brand was commissioned which included the creation of a cultural framework for the Nottingham-based company to help them define who they were, what they stood for and where they were going. The exercise would also be helpful in giving the ABM team a say in the creation of their own company’s values.


We sharpened our pencils, packed our bags and jetted off to Nottingham to work with the ABM team. We deployed a bespoke tool for ABM, one we now like to call the loft Listening Exercise, a mass crowd-sourced information gathering session conducted by all of our team to engage all of ABM’s employees.

We spoke to everyone, quizzing them about the characteristics of the company they were most proud of, the behaviours that most represented their company, and exploring the underlying beliefs and values that they felt underpinned those behaviours. This carefully created exercise was designed to give the employees the opportunity to shape the future of the business, to re-energise the entire workforce. We discovered that ABM employees were most proud of product innovation, their drive to always stay ahead of legislation so they could design software and solutions ahead of the curve. And they were incredibly proud to serve law enforcement.

The exercise enabled the employees to construct their own mission and values rather than being instructed, and these values were incredibly important with the formation of a new leadership team. Finally, we understood how important it was that the team buy into these values, so efforts were made with small things such as changing the language from traditional terms like ‘values’ and ‘mission statement’ to more general language like ‘who we are’ and ‘what we do’ — a small but significant change.


There were many high fives and light bulb moments; one clear breakthrough was discovering the potential impact of incremental gains, an attention to detail shining a light on improvements in all areas, at all levels — one less mouse click in a programme, multiplied across a team over a day makes a considerable difference.

ABM pitches its software products to a global audience and the company values are front and centre of every presentation, so this new framework — created and bought into by all employees — has a significant impact worldwide.

“The loft helped us to create a new brand after our merger in 2016. They went to great lengths to talk to everybody in the company, they were always responsive to changes and both the identity and cultural aspects of the new brand have been a great help to us in re-positioning the organisation and getting our messages across. We very much enjoyed working with them, highly recommended.”

Paul Hardman, Business Relationship Manager of ABM Intelligence