DIGITAL ENTHUSIAST

23
Oct

Welcome to Glasgow

Delighted to welcome friends from Norway, Italy, Spain, The Netherlands, Denmark, Singapore, Germany, Australia, China, Canada, USA, Indonesia and so many other nations to Glasgow…

In the next couple of weeks the city of Glasgow will be proudly welcoming delegates from all over the world for COP26. As a proud Glasgow-based company we were thrilled to be given this opportunity to help our friends at the Glasgow Chamber of Commerce extend the international hand of friendship with this special COP26 graphical skyline – each of the participating countries recognised with one of their country’s most famous landmarks mixed in with traditional Scottish elements, icons of sustainability and our very own Nessie making a guest appearance…

We hope all involved enjoy their stay and once again, a very warm welcome to Glasgow…

Benedetto

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s portfolio 

Find Out More About Benedetto >>> 

 

19
Oct

Impactful Introductions!

Impactful Introductions!

One of the client’s we’ve absolutely loved working with over the last few months is PMA Recruitment Services. A new-start recruitment company which specialises in the construction sector. They believe in positive, personalised and sustainable recruiting – and as we’ve recently found out – making impactful introductions too.

We’ve been thrilled to help them make a splash with an incredibly bold new identity, some stunning letter-pressed business cards (more about these later) and this beautiful new website complete with this most impactful of introductory images.

If a pictures does speak a thousand words then this one really is priceless – beautifully captured while the PMA team were on-site, walking towards their work and messing around by the ever-aware Stuart Nicol (Nobody was watching him.) A beautiful photographic introduction to the company as well as the website.

PMA Recruitment Services have only been in business for a matter of months so far and are already moving incredibly quickly, we are sure you’re going to hear plenty more about them in the future, this is just the start. Check out their site >>>

Benedetto

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s portfolio 

Find Out More About Benedetto >>> 

 

18
Oct

Edinburgh Marketing

Multiplying The Reach Of Scotland’s Capital

Greater investment, a larger digital footprint, a more globalised presence, effective actions designed to support more people living in Edinburgh, studying in Edinburgh, working in Edinburgh and investing in Edinburgh. These were just some of the many stories that Edinburgh Marketing wanted to communicate when creating an infographic to showcase the impact of their agency over the previous decade or so.

A last minute-project created in double-quick time – we kept it super-simple letting the words, numbers and stats speak for themselves, each metric re-created using the ’This is Edinburgh’ brand colours, wrapped around a tight gridded structure and finished off with a Seth Godin inspired outline of the city re-created with its citizens – present and future.

A super-fast piece created to represent the great work of a great agency.

Benedetto

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s portfolio 

Find Out More About Benedetto >>> 

16
Oct

Resolvelock

Resolvelock is a new locksmith service coming soon to Glasgow, Scotland and eventually the rest of the UK.

Their mission – to deliver the most responsive, agile and lightning fast locksmith service possible in the space that they operate.

We absolutely love branding at the loft and this project just reminded us at every stage why. We worked tirelessly with their team to create an identity which reflected all of their values, we used every tool possible to enhance our designs and we agonised over even the finest details to ensure that the finish was of the highest standard possible.

Bolder fonts selected, typeface weights ramped up, characters brought closer together, little cues of the service brought in, all overlaid with the most intelligent of vector motion patterns – each and every cue designed to make the logo look like it’s moving even as it sits stationary on it’s card.

And of course – the acid green, all of this given an almighty additional shot with the acid green colour, beautifully contrasted with jet-black as can be seen from these business card mock-ups.

Each and every detail, each and every action being used used to create a powerful brand identity for what promises to be an exceptionally exciting start-up – we wish them luck…

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s portfolio 

Find Out More About Benedetto >>> 

14
Oct

‘Helping to Reduce Violence In Society Today’

One of the projects that has given us the greatest satisfaction in recent times is our creative work with The Scottish Violence Reduction Unit. The SVRU are responsible for thoughtful, practical and ultimately effective actions reducing violence in our society today. They have made a significant difference over the last 15 years or so in Scotland and a similar body is now being set-up in London.

There is still much work still to do here in Scotland but one of the real successes of the SVRU has been the ultra-targeted method with which different projects are used to incrementally and effectively reduce different types of violence in our homes, streets & public places.

We were delighted to be given the opportunity to help this exceptional organisation bring these different programmes to life with these graffiti-inspired illustrations – Street & Arrow, Mentors in Violence Prevention, Navigator, Ask Support Care (ASC) and One Community.

Each illustration looking to summarise what these exceptional programmes does in the most imaginative and captivating ways possible.

 

 

We hope you like…

Contact us if you’d like to find out more..

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

Find Out More About Benedetto >>>

13
Oct

A Decade Of Success

We’ve been really delighted to be working with Declan, Michael and the rest of the wonderful folks at Portal Security for a number of years now…

A few weeks ago they celebrated their 10th birthday and what a 10 years it has been – innovative new products, set-piece client wins, offices in both Scotland & England, accreditations of excellence in their operations and a real attitude of giving back to the communities they serve through countless hours of charity work and so much more. All of this has been at the heart of this decade of success for the organisation..

Of course we were more than happy to wrap all of these outstanding achievements into this special timeline infographic (hey it’s what we do..) Ascending timeline showing the growth of the company, a special hybrid mix of photos, icons, words and most of all cloaked in the most Portal of Portal Blues..

Happy birthday folks….

THE LOFT

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

Find Out More About Benedetto >>>

 

22
Aug

‘Working towards a more sustainable future…’

‘Working towards a more sustainable future…’

Or

‘Andare avanti verso un futuro più sostenibile..’

We’ve been busy bees at the loft in the last couple of months creating new identities, websites, campaigns and in this case infographics…

One of the things we’ve been most proud off is this lovely little visual we created alongside Letizia Macri, the Vice President of the ESG European Institute in Rome, Italy. Letizia and the ESG’s vision is to help create a more sustainable, accountable and socially responsible form of commerce across Europe and beyond.

A lovely little project (and with strong Italian roots,) a great little project to be personally involved in…

Infographic is available in both Italian & English languages, but we thought we’d go for Italian for this particular post..

You can find out more about Letizia and the ESG at… https://esginstitute.it

If you’d like to find out more about our infographic design and other services contact us…

A presto e buona Domenica…

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

For more information on brand-building by Benedetto >>>

 

05
Apr

Branding FAQs

Each and every day this week, we are answering frequently asked questions people have about their brands…  (Branding FAQs.)

Today’s question is…

Question – 4
Creating a brand is obviously an important part of business so how much should I spend on my brand?

Our Answer

Ha ha, one of our favourite questions – just like the chicken and egg conversation – what comes first a budget or a price?

We usually like to get things moving at the loft so we give costings pretty quickly after an initial enquiry. In all honesty, branding work can range from the hundreds to the thousands of pounds and much more for larger companies. There are also providers at all ends of the spectrum so there are no limits to what can be spent.

However, creating a brand should not be expensive. A lot of the character of a great brand comes from the culture of the company. The experience your customers or staff have on a daily basis – how people are greeted, how durable is the product or service itself, the quality of the after-sales process, does the company follow up well if there is a problem, etc, etc.

Each of these brilliant basics are just as impactful as great brand/marketing communications and they are completely free.

With regards to how much you should spend?

Spend whatever you are comfortable spending. You’ll know deep down how much certain things should cost and what your own budget is.

As mentioned above, you’ll find providers at all ends of the spectrum, don’t risk too much on an isolated project and look to capitalise on those moves that are delivering you results – be it a social campaign, regular website updates or some kind of video podcast, etc..

That way, a truly exceptional ROI is there for the taking.

As always, if you’d like some more information or ideas, please don’t hesitate to contact us…

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

For more information on brand-building by Benedetto >>>

 


 

Branding FAQ’s (Previous Questions…) 
Yes, we are frequently asked questions on branding, website design, social media communications, etc – all the ins and outs of this wonderfully interesting subject – so we thought we’d wrap up some of the answers we generally give into a series of short posts.

These are our Branding FAQs.

Here goes…

Question – 1

We know branding is important, we hear about it a lot, we want to create a stronger brand and presence for our organisation but we just have no idea where to begin.

With Branding, Where Do I Start?

Our Answer
What a great question!

Start by working out what you want to do with your business first. Let your brand serve your business and not the other way around…

What do you want your business to achieve? More sales from existing clients? Attraction of new customers? Attraction of staff members? Improved reputation in the marketplace? Improved perceived value of your products/services? Something else?

The clearer you can be with the desired outcomes, the easier it will be to create ideas that boost your business and therefore your brand. You will also be in a position to give a much clearer brief to your creative/marketing agency and therefore help them more to help you.

To give a little more context, here are a few real-life examples, from clients we’ve helped in the past. 

A software company we worked with for many years was able to increase their sales with existing customers by sending out short little E-mail shots introducing them to new features of the software they were already using. By helping their operators to use their existing packages better, more people in the office started to use their software and licenses-per-customer increased significantly.

We’ve worked with countless companies and been able to help them attract new customers with just a few simple updates to their website. Small additions such as good testimonials on the home-page, less burdensome enquiry forms and a clear telephone number somewhere visible on the site. Each of these micro-details helping to transform the number of enquiries and therefore number of new customers gained by our client.

Finally, we’ve been able to help several manufacturing companies increase the perceived value of their products by simply creating and sharing high-quality, effective art-directed photography of their products. Photography which showcases their products in their best lights, being used by customers and presented in an eye-catching and seductive way. All factors which help increase the average sale value, particularly from new customers for those manufacturing companies.

Once clear on the outcome – the answers can be incredibly imaginative – sales promotions, small product giveaways, E-Books, parts of an E-Book, simple website updates, social campaigns, case-studies, bespoke newspapers, etc, etc…

At the loft, we always believe in spending a little more time in defining the end-outcome, keeping the solution light and manageable, then creating something which is easily repeatable once successful.

Helping business owners and organisation leaders to create stronger, more effective and commercially viable brands.

Question – 2

How do I make my brand stand out from the crowd?

Our Answer

Another great question and one with a bit of a historical context. The whole concept of branding was created by farmers branding their cattle to show ownership and to distinguish them from the others. In time, the profession has evolved, but the idea of differentiating your product, service or company remains the same.

The best way to help your brand stand out is to work out what is special about your product/service/organisation and celebrate that difference in the most effective way possible using all possible marketing channels.

If you’re a printer that is always on hand for clients with last-minute deadlines – find ways to communicate and celebrate your accessibility.

If you’re an accountancy firm with sector-specific expertise in one area – consider ways to celebrate this enhanced wisdom and knowledge.

If you’re an online retailer that sells rare and ‘hard to find collectable’ products – then this is the perfect place to start when crafting your message.

If yours struggling for answers for this one – ask your customers/staff or write a list – going on a journey of discovery about what is great about your own products, service, company, organisation or brand is great fun.

Question – 3
I keep hearing about Facebook, Instagram, YouTube, Twitter, etc, etc. How can these help me to build my brand.  Where does social media fit in?

Our Answer
Another Great Question!!

All these channels are brilliant for giving you the opportunity to show off your brand to lots of new people as well as communicate with people you already know. As well as basic products and services, you can show off more of who you are, what you do and how you do it. All great mini brand-builders.

The options with social are endless – present a little bit about your team-members, showcase different ways people use your products, communicate which social causes you support, share customer testimonials, fun pics of the office, name-check people you are working with, etc…

Whether it is words, pictures or video – each and every interaction gives you the opportunity of another positive engagement with your customers, staff and others too – helping you to build and strengthen the way people perceive your brand.

As always, if you’d like some ideas in how to put this into practice, please don’t hesitate to contact us…

Benedetto

 

20
Feb

Business & Friendship

As the last part of our series exploring some magical company moments, as found as grainy photos in our smartphone… Another Awards Doo Pic, this time for the Entrepreneurial Exchange Awards one year later. This is ‘Business’ and ‘Friendship.’

One of the nicest things about business is working with great people. We’ve been so, so lucky to have met some wonderful people – people who have given advice, helped with challenging problems, opened doors, been our clients, our partners, our collaborators, but most of all our friends.

With the loft being a very open-agency with so much on the go all the time – it is very much in our interests to get on with just about everybody. In fact, we train our staff to only see the good in their ideas when designing and it’s very much how we feel about people – everybody’s different but we’ve met very few people who aren’t good in some way or another.

This shot was taken at the end of an awards doo where we hosted a table for the very first time which was an amazing experience. Clearly not letting any of the wine go to waste, every person in shot is a client but more than that they are all very good friends many years on. A magical moment and one that shows that business and friendship can be combined and combined well.

A lovely way to end our series, thanks for following…

Benedetto

 

Benedetto is an enthusiastic creative and business person.

‘Design with soul’ may be the company tag-line, but to Benedetto, it is also a way of life. He believes that creative and commercial enterprise is about purity of thought, honesty of construction and boldness of execution.

He believes in bringing out the true essence of human endeavour and considers his job of articulating the great work of people and companies an absolute privilege.

His journey has taken him from a career in car design through to his current role as the Founder and Creative Director of the loft, a branding consultancy in Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

Some of the organisation’s we’ve had the pleasure of working closely with over the years..

Glasgow Chamber Of Commerce >>>

Young Enterprise Scotland >>>

MCR Pathways >>>

Sisco >>>

For more about the loft’s unique culture >>> 

 

20
Feb

Enough To Feed An Army, MCR Pathways Talent Tasters

As we do this little trip down memory-lane, looking at grainy smartphone pics. We couldn’t not mention MCR Pathways Talent Tasters, we’ve now done more than ten of these wonderful events over the years. The last one just before COVID hit in March 2020.

Each and every one of them getting us a little bit out of our comfort zones, every single one of them presenting new challenges, every one of them reminding us how fortunate we are that we get to do what we love every single day.

And more than that – individually we’re the lucky beneficiaries of having had people in our lives who have believed in us and helped us nurture our own talents.

Talent Tasters are wonderful events where we get anywhere up-to 10 young people (who are a part of the MCR Pathways programme) with the charity’s co-ordinators in a room and give them as close to a lifetime design experience as possible for half a day.

We usually do some kind of self-branding exercise – sketches, some time with the designers in front of a computer and then a little mini-presentation afterwards. Very much in the sprit of the loft, they are pretty much the only time – our studio is completely closed to clients, deadlines or any other form of interruption and we do everything we can to engineer the possibility that maybe just maybe, one of the young people we work with on that day is inspired the way we were when we decided to pursue a life of creativity.

One of the funnier aspects of this great experience is the king-size breakfast that we sometimes enjoy before the creative work begins, we always over-buy and end up with the hilarious contrast of some young people not eating anything to others that are so high on sugar that they could take off and fly. On this particular occasion, our first event, if memory serves me right the full table was swiped at the end with one of the young people even taking a full jar of Nutella back away with them.

Giving something back is truly remarkable.. :-p

Benedetto

 

Benedetto is an enthusiastic creative and business person.

‘Design with soul’ may be the company tag-line, but to Benedetto, it is also a way of life. He believes that creative and commercial enterprise is about purity of thought, honesty of construction and boldness of execution.

He believes in bringing out the true essence of human endeavour and considers his job of articulating the great work of people and companies an absolute privilege.

His journey has taken him from a career in car design through to his current role as the Founder and Creative Director of the loft, a branding consultancy in Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

Find Out More about the remarkable MCR Pathways programme >>> 

Or the loft’s unique culture >>>