Tag: branding agency

30
Sep

Existing Clients First!!

Increasing sales as quickly as possible is pretty much the holy grail of all high-growth companies, of all Business Founders, Leaders & Entrepreneurs, for all those individuals in a hurry to make it happen.

More sales staff, new campaigns, marketing materials, etc.

All potential answers.

Sometimes the main answer’s closer to home.

Serving (and eventually) selling to existing customers can be massively easier and faster than building trust with new people – stats say up to 6 times faster. A number that gets bigger with high-value services.

Direct mail, letters, targeted social media, even organised high-quality telesales campaigns are all great ideas.

However, we just love the value-add of newsletter systems.

Carefully crafted emails sent to help existing clients.

Several years ago we collaborated with a Glasgow-based software company to help increase license renewals (and sales) of their financial software tools. We had found that their users were only using a fraction of their software programmes. We worked closely with them and their team to send a simple newsletter each week. Every time, introducing one new feature of their software to existing users.

No hard-sales, just good service and tremendously well received too. What’s more, the exercise itself helped improve customer-service.

A marketing success story repeated several times over during our many years working with the company and as a result, massively increasing license renewals and sales.

By giving first, we gain permission to try to sell.

(Not exclusively but) Existing Clients First, Part-1 of our Entrepreneurial Approach to Brand-Marketing.

Have a great weekend folks!!

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

To check out The Entrepreneurs Loft >>>

05
Sep

Hero Content

We’ve just put up a new blog-post on our sister-site about all of the wonderful benefits of hero-content.

Click here to see more >>>

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

To check out The Entrepreneurs Loft >>>

04
Sep

The Entrepreneurs Loft, Service List

Shameless plug alert!!

Sorry just this once, we’re going to go down the slightly more direct route.

We’ve finally got our working service list and landing pages together for The Entrepreneurs Loft.

Check them out…

Brand Marketing
https://entrepreneursloft.co/brand-marketing

Marketing Strategy
https://entrepreneursloft.co/marketing-strategy

Marketing Support
https://entrepreneursloft.co/marketing-support

Brand Strategy
https://entrepreneursloft.co/brand-strategy

Brand Culture
https://entrepreneursloft.co/brand-culture

Social Media Marketing
https://entrepreneursloft.co/social-media-marketing

The Entrepreneurs Loft is the big brother/sister of the loft, a new agency-offering exclusively supporting the growth journeys of High-Growth Founders, Leaders & Entrepreneurs.

In-line with our lightweight approach – everything’s pretty minimal for now, used as much for learning as it is for gaining business, will almost certainly be improved in due course (yes we will add some pictures & graphics) but most importantly done, out there and hopefully strong enough to get this bit of the job done. For Now!!

Let us know your thoughts?

All comments welcome…

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

To check out The Entrepreneurs Loft >>>

10
Aug

The Entrepreneurs Loft

Working with High-Growth Founders, Leaders & Entrepreneurs has always been one of the most enjoyable, rewarding and fulfilling parts of our journey at the loft – over the years we’ve been lucky to help high growth companies and impactful leaders in technology, software, food and drink, charity organisations. The work is always challenging, tight for time and a little chaotic but as mentioned it really does help us to bring the best out of ourselves…

The Entrepreneurs Loft is a new sub-brand offering created by the loft to serve High-Growth Founders, Leaders & Entrepreneurs – to help them build businesses of scale with fast, imaginative and a completely personalised service. We’ve taken everything we’ve learned in 10 years in business, all our wins, all our losses and most importantly the lessons we’ve learned along the way and packaged them to create a unique service.

We can’t wait to share more about The Entrepreneurs Loft but for now, this is the link to the new microsite. https://entrepreneursloft.co

Drop us a line, let us know your thoughts and as always, if there is anything we can help with – please don’t hesitate to let us know?

Benedetto

 

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

<<< To see more of the loft’s brand solutions 

To check out The Entrepreneurs Loft >>>

17
Feb

Exponential Impact with Hero Content

Why ‘Hero Content’ can multiply the effectiveness of your brand and marketing actions.

With marketing and branding activities – we’re always looking for actions that make the biggest impact for the least effort – E-Mail Campaigns, Videos, Podcasting, Blogging, Print, Old-Fashioned Advertising, etc, etc. Each of these will help us to persuade more people to do business with us, each of these can be honed to deliver outstanding results over time, each has their own specific types of benefit.

However, over the years at the loft, we’ve found that to deliver real and lasting impact – it is less a question of what but how.

We’ve learned that to create lasting change – what you produce must be able to hold somebody’s attention, should be high-quality and be something that lasts too. ‘Hero-Content’ might be a new phrase to many but creating it may be one of the biggest game-changers for any one of your marketing efforts.

Hero-Content is a higher quality of communication that can be used in a range of different places, in a range of different ways, it can be scaled up, used repeatedly and is endlessly flexible. It tends to be super high-impact, created by a specialist and can be anything from a high-quality infographic to a short 30-second video sound-bite to an effective ad. It can even be a paragraph of text successfully describing your company’s top products or services.

The advantages to your company’s marketing are many, however the real benefits of hero-content to rapidly-growing companies are more personal – having fresh, creative and high-quality creative on-file will save your Marketing Director many a sleepless night with tight deadlines looming fast. (The bi-product of any successful and rapidly-growing company.) It removes the pressure from creatives under tight time constraints and if used properly will give a level of brand consistency and professionalism that can only be advantageous to your company’s creative efforts.

Over the years, we’ve created high-quality hero-content for a number of companies – high impact infographics which industrial companies have used in brochures, websites and even sales powerpoints, abstract sub-brand identities for software companies, photographic imagery for professional firms, etc. Over the years, we’ve been an ‘On-Demand Agency’ with many rapidly growing companies and we’ve learned much about creating and using hero-content first-hand.

Here are a few things we’ve learned..

– We recommend creating hero-content as part of a bigger brand/marketing project – a company re-brand, a website, a brochure or formal campaign.

– It really should be done by a specialist freelancer or agency. Please make sure you agree to have full access to all creative outputs afterwards.

– Once you have agreement on a style that works – it is best to get as many variations from your agency/freelancer as possible – like most innovation projects – the first example takes the longest time to create. Afterwards, with a formula in place, it gets easier and quicker.

– And finally – although we’ve created lots of amazing stuff over many years to tight deadlines at the loft, beautiful creative that is still used many years after it was first produced. It really is best to take a tiny step back and give your freelancer/agency a little more time to get this spot on.

The results will be compounded, I promise…

To see more examples of ‘Hero Content’ as created by the loft.

Check out…

Altia-ABM, A Creative Partnership >>> 

Scottish Leather Group, Celebrating Sustainability >>> 

As always, if you would like a hand then please don’t hesitate to contact us>>>.

For more information on ‘Hero-Content’ >>>