Graphic Design | Brochure Design | Infographics | Art-Direction | Video | Packaging Design | Brand Strategy | Accelerate | Campaigns
Winning the hearts and minds of different people is one of the bigger challenges of modern-day brand communications. This was what we were asked to do for Scottish leather Group, an organisation which had made a large commitment to being more sustainable within their organisation. They placed it at the heart of their investment decisions, industrial practices and staff relations over a number of years and were looking for a better way to tell the story to a wide and varied audience including key clients, suppliers and particularly shareholders. We were delighted to be given the opportunity to work with them to help achieve this goal.
Over a 3-Year period, the loft created a range of high-impact infographics, art-directed photography and carefully constructed communications that would span three annual reports, a range of social campaigns, several slide-deck presentations and many additional marketing activities – some planned, some as a consequence of some exceptional creative work. We worked with the organisation on a ‘5-Year Plan’ to make the ‘Sustainability Report’ itself more sustainable and also created a range of other works with each of the other companies in the Group including Muirhead Leather and Bridge Of Weir Leather too.
This is Scottish Leather Group’s, Celebrating Sustainability…
The first project of this collaboration with Scottish Leather Group was the design of the 2016 Group Sustainability Report. The loft was asked to bring SLG’s impressive sustainability achievements to life in a way that would engage lots of different people. Simplifying complexity was important, we used high-quality infographics alongside high-impact photography showcasing information like a reduction of C02 from 10kg/m2 to 2kg/m2 over a 12-year period, a significant increase in water recovery and even a mini-timeline of one of their longest-standing members of staff ‘John.’ This was amongst many other facts, statistics and stories about the company’s tremendous commitment to the cause – sustainability indeed.
Some additional visuals of the spreads of the impressive SLG Sustainability Annual Report 2016. Check out the impactful infographics including that of SLG’s Thermal Energy Plant. The first report’s cover is also shown and was designed to mimic a piece of SLG’s leather.
A series of beautiful photographs capturing the various Scottish Leather Group plants including The Bridge Of Weir and Muirhead Leather factories. Despite this being a sustainability report – the brochure would be ‘client-facing’ which meant that every effort was made to present the factory in the best way possible.
The brochure was so successful that the main infographics were re-formatted into videos and re-produced as a series of mini social media campaigns.
The loft worked with Scottish Leather Group to conceive a plan to make the Annual Sustainability Report itself more sustainable over a 5-year period. This included the move to a completely paperless document in year-5.
The loft continued to work with Scottish Leather Group on much more minimal 2017 and 2018 reports in-line with the ‘5-year strategy.’
The loft was delighted to work with so many great people at Scottish Leather Group including Group Marketing Director, James Lang.
The loft also worked on a wide range of other projects for other Scottish Leather Group brands including this stunning ‘Entomology’ Trend Report for Bridge Of Weir Leather. Some excellent work they do to showcase future leather trends. The loft designed and produced the high-quality sample box and swatch.
The loft also created a series of high-impact print adverts for Muirhead Leather showcasing many of the different features of the leather and its impressive performance in the aviation sector.
Drop us a line, if you’d like to find out more about our collaboration with Scottish Leather Group or any of our other creative partnerships.
Thanks for reading, the loft team.