Scottish Leather Group

Sustainability Report

SERVICES

Brochure Design
Graphic Design
Infographics
Art Direction

PROJECT BRIEF

Scottish Leather Group are a group of companies based throughout Scotland, they are one of Europe’s leading producers of high-quality leather. Over many years, they’ve made significant strides in improving the sustainability practices of their facilities, as a result, they have some of the most impressive achievements within their sector, this includes one of the lowest carbon footprints for leather production worldwide. The organisation was looking for more creative ways to highlight their successes with their annual sustainability report. We were delighted to be given the opportunity to help.

 

 

BROCHURE DESIGN

THE LOFT worked incredibly closely with Scottish Leather Group to ensure that each statistic and story was presented in the most impactful way possible. We made widespread use of infographics, art-directed photography and mixed media.

 

 

INFOGRAPHICS

As can be seen, infographics were designed to each tell a story about the organisation’s remarkable achievements – the drop in CO2 over a 12 year period, the outstanding number of awards/accolades that the organisation had achieved over this time, the methodology behind their thermal energy plant, etc. Each of these infographics were a key part in the main story of the overall report.

 

 

ART DIRECTED PHOTOGRAPHY

Similarly, extensive use of art-directed photography of Scottish Leather Group’s plants and the people working within them helped to add a further dimension to the Sustainability Report.

 

ADDITIONAL PROJECTS

Scottish-Leather-Group-Sustainability-Campaign-Selecition-of-images-of-brochures-and-other-applications

The completion of the Sustainability Report was just the beginning of a wider collaboration with Scottish Leather Group and associated brands. A partnership what would endure for many years. Subsequent projects included videos, social media campaigns, re-purposed presentations for decks, additional print reports, marketing communications for Muirhead & Bridge of Weir brands and even a strategy to make the Sustainability Report itself more sustainable.

 

RESULTS

Stronger International Reputation in the eyes of both customers and the wider industry itself.
Greater Media Reporting of the organisation’s outstanding sustainability achievements.
More People Talking about Scottish Leather Group within/out-with the sector.
Stronger Pitch with existing clients in the aviation/automotive sectors.
Easier Buy-In for future sustainability initiatives with other leaders in the company.
Exceptional Learnings Established for the SLG Marketing team to take forward.
Outstanding Return on Investment for all projects carried out.

 

TESTIMONIAL

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress free, thanks to everybody involved including THE LOFT. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited

 

Don’t hesitate to contact us if you’d like to find out more about our collaboration with Scottish Leather Group or if we can help you bring a corporate report, brochure or some other form of print project to life. 

 

BACK TO CASE STUDIES

CONTACT US